Trademarks & Licensing

Campus licensees

The UW has a powerful brand and licensed marks that are highly recognized. These marks are for use in promoting the many programs and initiatives that contribute to the UW’s reputation for excellence.

What is considered a UW licensed mark?

As unique identifiers, the UW owns and controls its name(s) and other marks, logos, insignias, seal, designs and symbols that are associated with the institution. These include the words Washington, Huskies, Dawgs, University of Washington; UW, UDub, and logos such as the block “W,” the Husky mascot marks, the Husky football helmet and the official UW seal. It also includes University images, University fight song and other music performed by the Husky Marching Band. Any person, business or organization desiring to use University of Washington trademarks in any manner and for any purpose must be licensed to do so.

Why use a UW licensee?

The requirement to use a UW licensee protects the UW in many ways. Each UW licensee has completed an application and met stringent requirements to ensure that UW marks are:

  • used properly and within the UW brand guidelines
  • used on products that align with the integrity and reputation of the university
  • not misleading or inaccurate in representing the UW’s relationship to other entities
  • used on products that are produced in a socially responsible and ethical manner that is consistent with the UW’s Code of Conduct

We value our campus licensees. Each provides a high level of service to the campus community. They have been asked to meet tight timelines and find solutions for restricted budgets. They make it happen.

When is royalty applied to products purchased by a campus department or organization?

All uses of trademarks on products are subject to royalties including sales for fundraising projects, sales to individual members of an organization, or if the price of an item is built into a fee (i.e. event registration). The only items exempt from royalties are those items produced for use as staff uniforms or for giveaways used to promote university programs or events.

Review the directory of UW campus licensees, visit their websites and give them a call. They provide numerous products that can be produced with your department’s marks and the UW licensed marks.

If you cannot source the product you desire from the existing pool of UW campus licensees, please contact UW Trademarks & Licensing. We will be happy to assist you!