Trademarks & Licensing

Crafters program

Thank you for your interest in producing handcrafted items bearing the trademarks of the University of Washington. In 2021, the UW crafters program transitioned to a program called Community Connect which is administered by our trademark licensing agent, CLC, to monitor brand standards and prevent counterfeit product. The licensing term is 12 months, running on the calendar year, and may be pro-rated.

Below is some basic information about the program:

What is Community Connect?
CLC Community Connect is an online hub that allows you to connect and communicate with UW’s licensing department on license requests, artwork approvals and sales reports.

Who qualifies for the Community Connect program?
The program is open to individuals producing domestic handcrafted items featuring collegiate marks at home and selling/distributing to individual consumers via events or direct sales. This may include events organized by school, county, state, church, craft, holiday, street festivals or flea markets.

Is there a limit on units/sales?
No more than 500 units may be sold per year and the total sales per year cannot exceed $2,500 per university. Licensees that will exceed these limits should apply for a CLC Retail License. Distribution is limited to direct-to-consumer sales only.

How do I apply?
If you are interested in obtaining a Community Connect license, please complete the application at – and click ‘Apply for license’. As part of the process, you will be required to provide the following:

  • $150 annual administration fee
  • Sample/design of your product

Questions: Please contact