Trademarks & Licensing

Save some green on these purple-and-gold deals, just for loyal Dawgs like you.

Use the code DAWGTREATS online with each UW partner below to receive your discount.

grilling and garden tools

25% off all UW custom pet products from ShopInstaPets through July 31

50% off select Husky hats at the University Book Store through July 15

20% off all Husky gear at Simply Seattle through Dec 31


Why buy licensed?

Be purple. Be proud. Be principled.

Doing the right thing is just who we are as Huskies — and buying licensed UW merchandise is the best choice for you, for the University and for the world. When you buy licensed gear:

  • You’re investing in the University. A portion of every sale supports UW student scholarships, athletic programs and campus initiatives. (For example, if you buy a licensed T-shirt, about $2.25 from your purchase could come back to the University, based on the shirt’s wholesale value.) You’re helping create more opportunities for current and future Huskies when you wear your favorite licensed purple-and-gold gear.
  • You’re buying from socially responsible partners. Our licensees are required to respect workers’ rights and be transparent about their supply chain. Read more about our licensee code of conduct, which upholds standards for working conditions, health and safety, the environment, collective bargaining and human rights. Some of our licensees and their manufacturing partners go above and beyond these standards, from offering educational scholarships for workers’ children to creating financial empowerment programs. Since 2001, a UW advisory committee of faculty, students, staff and administrators holds licensees accountable and investigates violations of the code. So when you buy officially licensed gear, you can be confident your money will be used ethically.
  • You’re protecting the UW brand. The official versions of the block W logo, Husky head, “UW purple” and other elements of our brand represent both the University of Washington and our reputation. Buying licensed merchandise ensures that one of the UW’s most important assets — our public image — is used appropriately.

How do I know it’s licensed?

Look for the “Officially Licensed Collegiate Products” holographic seal on the item, label or hangtag.

For more information

Trademarks & Licensing
Sam Harasen (she/her)
Associate Director
(Licensing and legal inquiries)
206-543-0773

Karin Mellskog (she/her)
Licensing Manager
(Retail and marketing inquiries)
206-616-3676

licensing@uw.edu

Find more officially licensed Husky merchandise at these retailers


Featured offers from the UW’s sponsor partners

Alaska Airlines airplane

UW employees, students and fans, save $25 on your next flight when you join Alaska Airlines’ award-winning loyalty program, Mileage Plan.

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Frequent traveler with elite status on another airline? Alaska Airlines will status match.

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UW employees get a bonus deposit when they establish a new BECU membership.

Sign up for an AT&T discount for UW faculty, staff and students!