Trademarks & Licensing

About Trademarks & Licensing

Mission

UW Trademarks & Licensing supports the UW community by

  • Protecting the marks
    • We manage the use of the University’s names, logos, and distinctive visual images, plus enforce high-quality standards for emblematic products while ensuring favorable representation.
  • Promoting the brand
    • We promote a positive image of the University and expand its global recognition by directing the production and placement of licensed merchandise and coordinating campus-wide marketing efforts.
  • Providing excellent service
    • We are here to help you with any project you are thinking about. Feel free to contact us with any ideas, questions or comments that you might have. We look forward to hearing from you.

Vision

To become one of the nation’s most recognizable institutions with an image that reflects the world-class learning, research, and achievement of the University of Washington. Utilize the UW name and image to further support the educational environment and cutting-edge scholarship. Uphold socially responsible manufacturing processes that protect workers and the environment, consistent with the UW’s public service mission.


Values

Collaboration

Partner with UW departments and stakeholders to maximize opportunities to promote the brand and realize goals.

Excellence

Ensure a strong UW identity that represents the institutional values and standards.

Integrity

Exhibit responsible global citizenship by ensuring that products bearing the institution’s marks are fairly produced.

Respect

Foster equitable and mutually beneficial relationships with licensees, retailers, and distributors.