When Tony Greenwald and his colleagues developed the online Implicit Association Test two decades ago, it enjoyed quick success in the pre-laptop, pre-smartphone, nascent Internet world, with some 45,000 participants in the first month. The test, which requires classifying words and images rapidly according to their meanings, captures unconscious biases toward — depending on the test version — race, gender, age and dozens of other traits and preferences. Since its debut in 1998, the test has been taken online more…
September 13, 2018