Call to Action
Want or need to drive traffic to a specific place? Use this module to call attention to things that need to stand out amongst your other content such as a must-read article, a big event or a way for people to further engage.
Best practices for:
Headline & copy
Recommend to keep as short as possible. Intended to be no more than one line of headline and two lines max of copy.
Images
Image size for the CTA module should have a minimum width of 1000px. The recommended height depends on the image and the subject of the photo. Keep in mind these images are primarily wide and short in display so your image should be landscape in orientation. Recommended aspect ratios are 16:9, 15:8 or 3:2. Make sure the subject is in the center of the image and not overly zoomed in or something will cut off at various screen sizes.
Links
Ensure your link text is specific and unique, avoiding generic terms like “click here” or “read more.”
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