Pre-launch (before April 22, 2025)
Use this period to raise awareness before the survey goes live — that will increase the likelihood that people recognize and understand Your Voice, Your UW when it launches.
Suggested pre-launch communications for campus partners
- Review this toolkit and map out a communications plan for your communities.
- Identify populations that may require additional outreach and support.
- Consider whether any of your community members will need access to a laptop or desktop computer for survey-taking (e.g., staff members who don’t have a designated desk or computer).
- During or after the week of April 22, begin accessing print-on-demand flyers and post in highly visible spots to reach your various populations.
- Digital communications:
- Schedule announcements about the upcoming survey in welcome emails and e-news.
- Download the web assets from the climate survey website and begin planning where to feature them on your site during the survey period.
- In person:
- Mention the survey in meetings for faculty, staff and student groups.
- Ask people identified as leaders in your community to support your efforts with personal invitations and outreach when the survey launches.
- Identify existing venues, such as staff meetings, that could become survey-taking opportunities. Set aside 30 minutes during one of these meetings for people to take the survey when it’s live.
- If you’re in an academic unit, encourage faculty to remind students in class.
Survey period (April 22–May 22)
Encourage your students, staff, faculty and other academic personnel to take the survey, and emphasize the importance of achieving the UW goal of hearing from as many people as possible.
At minimum, we ask partners to please:
- Send emails during the weeks of April 22–May 22, as specified below.
- If possible, feature a prominent link from your website to the survey throughout the live dates.
- Post flyers and posters in common areas.
Suggested survey communications for campus partners
- On April 22:
- During the survey period:
- Use existing blog and/or e-news properties to share your leadership’s investment in the survey and encourage others to participate.
- Send targeted emails to your audiences during week of 5/12.
- We recommend that the first email come from individual unit leaders or equivalent, and the second come from the school/college dean or equivalent.
- If appropriate, consider segmenting by specific audiences.
- Set aside official survey-taking time in existing meetings and other standing opportunities.
- Encourage people to bring their devices; if possible, consider providing one or more for those who don’t have one.