From the old Charles Atlas ads showing a scrawny male having sand kicked in his face to sitcom clichés of henpecked husbands, men have long faced pressure to live up to ideals of masculinity. Societal norms dictating that men should be masculine are powerful. And new University of Washington research finds that men who believe they fall short of those ideals might be prompted to reassert their masculinity in small but significant ways. Published last week in Social Psychology, the…







































