UW Surveys

Survey resources


The UW Office of Educational Assessment provides survey support services to faculty and departments at UW Seattle on a cost recovery basis. Please contact surveys@uw.edu for more information.

Survey tools

Microsoft Forms

Google Forms

Qualtrics survey software

  • License. The University of Washington has acquired an institutional license for Qualtrics. UW faculty and staff are eligible for UW Qualtrics accounts, but must be granted access through a UW Qualtrics division. Visit the UWare Qualtrics page to learn how to check existing access or request the set up of a new UW Qualtrics division:
  • Qualtrics UW Mailman list. This list is intended to be a community resource for UW Qualtrics users and administrators. Subscribe at: https://mailman1.u.washington.edu/mailman/listinfo/qualtrics.

Policies and Regulations

UW Human Subjects Division

Family Educational Rights and Privacy Act (FERPA)

Health Insurance Portability and Accountability Act (HIPPA)

Professional Organizations

American Association for Public Opinion Research (AAPOR)



Czaja, R. & Blair, J. (2005). Designing surveys: A guide to decisions and procedures. Thousand Oaks, CA: Sage Publications.

Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method, 4th Edition. New York: John Wiley and Sons, 528 p.

Fink, A. (2013). How to Conduct Surveys: A Step-by-Step Guide. 5th edition. Beverly Hills, CA: Sage Publications.

Groves, R. M., Fowler, F. J., Couper, M., Lepkowski, J. M., Singer, E., & Tourangeau, R. (2009). Survey Methodology. New York: John Wiley and Sons, 487 p. (Online access for UW users.)

Kelley, K., Clark, B., Brown, V., & Sitzia, J. (2003). Good practice in the conduct and reporting of survey research. International Journal for Quality in Health Care, 15(3), 261-266.

Trochim, W. M. K. (2006). Survey research. Research Methods Knowledge Base (online resource).

Wikipedia. Survey methodology.

Questionnaire design

Bradburn, N. M., Sudburn, S. & Wansink, B. (2004). Asking questions: The definitive guide to questionnaire design. San Francisco, CA: Jossey‚ÄźBass.

Fowler, F.J., Jr. (1995). Improving Survey Questions: Design and Evaluation. Applied social research methods series, no. 38. Thousand Oaks, CA: Sage Publications.

Pew Research Center. Questionnaire design.

UW Office of Educational Assessment, Tips for Writing Questionnaire Items.

Response rate

Dey, E. L. (1997). Working with low survey response rates: The efficacy of weighting adjustments. Research in Higher Education, 38(2), 215-227.

Heerwegh, D. & Loosveldt, G. (2006). Personalizing e-mail contacts: Its influence on web survey response rate and social desirability response bias. International Journal of Public Opinion Research, 19(2), 258-268.

Lipka, S. (2011). Want data? Ask students. Again and again. Chronicle of Higher Education.