Instagram is increasingly serving as both a prominent news source and a platform awash in misinformation. University of Washington researchers recently investigated three Instagram influencers who disseminated anti-vaccine messages to better understand how such dissemination led to the promotion of products and fostered parasocial relationships with their followers to endorse products that supported anti-vaccine beliefs. The research team found several patterns in the studied influencers including gender (i.e., the influencers were all women), reliance on stereotypical “guilt trip” appeals and…
How online influencers profit from spreading anti-vaccine misinformation








