Public health messages such as in the image below — designed to reduce parents’ purchases of sugar-sweetened beverages marketed as fruit drinks for children — convinced a significant percentage of parents to avoid those drinks, according to a study by researchers at the University of Washington and the University of Pennsylvania. The UW-led study set out to assess the effect of culturally tailored countermarketing messages on drink choices, similar to stark anti-smoking campaigns, and involved more than 1,600 Latinx parents…
