Tony Greenwald, emeritus professor of psychology at the University of Washington and creator of the Implicit Association Test, explains how public health strategies can help address unintended discrimination.
Tag: Anthony Greenwald
When Tony Greenwald and his colleagues developed the online Implicit Association Test two decades ago, it enjoyed quick success in the pre-laptop, pre-smartphone, nascent Internet world, with some 45,000 participants in the first month. The test, which requires classifying words and images rapidly according to their meanings, captures unconscious biases toward — depending on the test version — race, gender, age and dozens of other traits and preferences. Since its debut in 1998, the test has been taken online more…
By age 5 children have a sense of self-esteem comparable in strength to that of adults, according to a new study by University of Washington researchers.
Most discrimination in the U.S. is not caused by intention to harm people different from us, but by ordinary favoritism directed at helping people similar to us, according to a theoretical review published online in American Psychologist.
UW psychologist Anthony Greenwald has developed a scientific test to measure the strength of one’s support for a football team.