The University of Washington today announced the selection of Studio Joseph as the exhibition and storytelling partner for the Ana Mari Cauce Welcome Center. Based in New York, Studio Joseph is known for its nuanced understanding of brand expression and its skill in co‑creating environments that are both inspiring and authentic to the institutions they represent.
The Welcome Center, once completed, will serve as the gateway to the UW, and showcase the UW’s mission and the impact faculty, students, staff and alumni have in Washington and around the world.
Studio Joseph, led by Wendy Evans Joseph, was chosen based on its global reputation and distinctive ability to translate brand narratives into immersive, memorable experiences. Studio Joseph’s work blends tactile elements, objects, and human-centered stories with thoughtful, often unexpected uses of technology, an approach that aligns with the UW’s goal of helping visitors see themselves reflected in the University’s mission and impact.
The Ana Mari Cauce Welcome Center will serve as an entryway for prospective and current students, families, alumni and the public. At a time when the number of high school graduates is projected to decline, the Center will help UW make connections with the future generations of Huskies.
Construction of the $61 million project will be primarily funded through philanthropic support. Studio Tsien was selected as the architect and Pacific Northwest-based Lease Crutcher Lewis is the general contractor. Construction is expected to begin in late 2026 and be completed in 2028.