UW News

October 4, 2023

New UW-themed plane takes to the skies

airplane painted in purple and gold with "Go Dawgs" written on the side.

Alaska Airlines has unveiled the third iteration of the UW-themed livery featured on its aircraft.Alaska Airlines

 

Alaska Airlines, the official airline of the University of Washington, continued its tradition of honoring the University’s connection to the region, launching a purple and gold “Go Dawgs” Embraer E175 Horizon Air jet on a flight from Seattle to Portland on Oct. 3, with UW football coach Kalen DeBoer giving it an inaugural send-off for the University.

“Our shared values and commitment to our region are why the UW is proud to partner with Alaska Airlines, and we are thrilled to see the purple and gold on their aircraft. This is another exciting step in the UW’s continued partnership with Alaska Airlines, an innovative and deep-rooted Pacific Northwest company that adds so much to our local and state economy, as well as fostering connections across the world as a member of the oneworld Alliance,” said UW President Ana Mari Cauce.

close-up shot of the tail of the plane, which is painted with a purple block "W"

The plane is the third iteration of the UW-themed livery featured on Alaska aircraft.

The plane is the third iteration of the UW-themed livery featured on Alaska aircraft. The UW began a partnership with Alaska Airlines in 2016, with the company supporting students and programs through various initiatives.

“Since launching our first university-themed livery almost 20 years ago, we know that few things get local fans as excited as seeing their school’s colors on the side of the hometown airlines’ airplanes,” said Joe Sprague, Horizon Air president.

Alaska also launched a WSU-themed aircraft in late September.

 

See the Alaska Airlines news release here.