The University of Washington is proud to announce that 56 faculty and researchers who completed their work while at UW have been named on the Highly Cited Researchers 2025 list from Clarivate.
Tag: Robert Palmatier
New research from the University of Washington professor Robert Palmatier examines how factors related to social media influencers, their posts and their followers impact marketing success. The study concluded that reallocating spending based on the study’s insights could result in a 16.6% increase in engagement.