UW News

Robert Palmatier

November 25, 2025

Clarivate Highly Cited Researchers 2025 list includes 56 UW faculty and researchers

aerial view of a college campus in autumn

The University of Washington is proud to announce that 56 faculty and researchers who completed their work while at UW have been named on the Highly Cited Researchers 2025 list from Clarivate.

October 19, 2022

These factors have the biggest impact on influencer marketing effectiveness

Phone screen with social media apps

New research from the University of Washington professor Robert Palmatier examines how factors related to social media influencers, their posts and their followers impact marketing success. The study concluded that reallocating spending based on the study’s insights could result in a 16.6% increase in engagement.