Basics:
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65k people every working day
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Faculty & staff are opted in – but anyone can subscribe
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Switched to Marketo in November 2018
#1 priority: Must. Keep. Dubs.
Quiz time!
Which one these subject lines had the highest open rate?
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How ocean microbes use sulfur…
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UW ranked No. 4…
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Map shows snow status of pathways…
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Compulsive smartphone use
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Parenting and marijuana
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How ocean microbes use sulfur… 23%
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UW ranked No. 4… 38%
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Map shows snow status of pathways… 40%
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Compulsive smartphone use… 38%
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Parenting and marijuana… 34%
NYCU = News you can use
Person = Any individual or position(s) mentioned
Pride point = Rankings, “#ThisIsUW” type content
Science = Science…
Ultimately…
Why does this matter to me? To my neighbor? To someone not affiliated with the UW?