2026 Big Ten Alumni Relations Institute
Wednesday, July 22–Friday, July 24, 2026
Husky Union Building
4001 E Stevens Way NE
Seattle, WA 98195

Save the date! BTARI 2027 will be held June 21–23 at University of Wisconsin – Madison in Madison, Wisconsin.
Join us for the 2026 Big Ten Alumni Relations Institute (BTARI) hosted by the University of Washington Alumni Association. Explore industry trends, discuss innovative approaches and collaborate with colleagues while visiting the UW’s vibrant campus and the surrounding city of Seattle.
In addition to keynote presentations, concurrent session programming will focus around four main themes:
- Fostering cross-departmental collaboration.
- Lifecycle engagement and affinity building.
- Data and decision making in alumni engagement.
- Innovation, AI and digital strategy.
Admission
Conference admission, including provided meals: $500
Jump to:
Schedule
Tuesday, July 21
Official conference programming begins on Wednesday, July 22. Early arrivals to Seattle are invited to a welcome reception.
6:30–8 p.m.
Seattle Welcome Reception
Dockside at Duke’s | 1111 Fairview Ave. N, Seattle, WA
Enjoy waterfront views of South Lake Union at one of Seattle’s favorite seafood restaurants, Duke’s Seafood. It’s the perfect opportunity to introduce yourself to Seattle and conference attendees.
Hosted by the UW Alumni Association and Duke’s Seafood. Complimentary light bites and first drink. Cash bar available.
Wednesday, July 22 — BTARI Conference Day 1
Husky Union Building | 4001 E. Stevens Way, Seattle, WA
School Pride Day
Conference attendees are encouraged to wear their school colors and gear.
Agenda
8–9 a.m. | North Ballroom
Registration and Breakfast
Check in for the conference and pick up your registration materials. A full, hot breakfast, including tea and coffee, will be available. Registration will remain open all day.
8 a.m.–5 p.m. | North Ballroom
Swag Swap Table
Registrants are encouraged to bring one or two examples of some of their best-loved alumni giveaways for sharing. Items will be on display Wednesday, with the great swag swap on Thursday afternoon.
9–10 a.m. | North Ballroom
Opening Ceremony: Grounding, Community and Setting the Stage
Welcome and Introductions—Paul Rucker, Vice President for Alumni & Stakeholder Engagement, University of Washington / Executive Director, University of Washington Alumni Association
—Courtney Acitelli, Senior Director, UW Impact, University of Washington Alumni Association (PHELAP)
—Julie Berry, Director, Alumni and Student Programs, University of Washington Alumni Association (BTARI)
—Amy Goodloe, Director, Constituent Relations, University of Washington Alumni Association (ESS)
10:15–11:15 a.m.
Session A
Choose a breakout session to attend.
Session A1 | HUB 332
Unpacking the Power of Affinity Networks and Designing Our Future Affinity Ecosystem:
A Peer-to-Peer Learning Experience
—Ray López-Chang, Executive Director, USC Latino Alumni Association
—Maria L. Whipple, Senior Director of Affinity Networks, Purdue for Life Foundation
Session A2 | HUB 334
The Path to Leadership: Is it Right for You?
—Colin D. Hennessy, Vice President of Alumni and Donor Engagement, The University of Iowa
—Jessica K. Roberts, Chief of Staff & Managing Director, Board Operations, University of Maryland Alumni Association
—Lindsay Vahl Dean, Assistant Vice President, Alumni Engagement & Executive Director, Northwestern Alumni Association
—Jillian Henry, Chief Engagement Officer, Purdue for Life Foundation
Session A3 | HUB 340
From Silos to Synergy: Building Scalable Affinity Ecosystems Through Cross-Campus Collaboration
—Judah Vashti Doty, Associate Director of Affiliate Programs, Alumni Association of the University of Michigan
11:30 a.m.–12:30 p.m. | HUB North Ballroom
Lunch: Doug Baldwin, Jr. On Community Building
—Doug Baldwin, Jr., Chief Executive Officer, Vault89 and Founder, Family First Community Center; former Seattle Seahawk and Super Bowl Champion
Lunch hosted by Duke’s Seafood and Dockside at Duke’s. This Seattle-inspired lunch buffet features award-winning chowder, summer berry salad, pan-seared wild Alaska salmon and roasted seasonal vegetables.
12:30–1:30 p.m
Session B
Choose a breakout session to attend.
Session B1 | HUB 332
Let’s Be Real: Students Want Connection
—Bianca Galam, Assistant Director, Alumni & Student Programs, University of Washington Alumni Association
Session B2 | HUB 334
1,300 Volunteers, Infinite Insights: Building a Low-Lift Alumni Feedback Panel
—Jessica Will, Market Research and Insights Analyst, Indiana University Foundation
Session B3 | HUB 340
Connecting Alumni Around the World: Insights from Michigan and Northwestern
—Natasha Novak, Associate Director of Alumni Engagement, Alumni Association of the University of Michigan
—Jennifer S. Willbanks, Senior Associate Director, Global Alumni Engagement, Northwestern University
1:45–2:45 p.m.
Session C
Choose a breakout session to attend.
Session C1 | HUB 332
Penalty Flags, Fouls and Final Scores: Turning Every Postseason Moment into Engagement ROI
—Samantha Frost, Assistant Vice President, Constituent Experiences, The Ohio State University Alumni Association
—Mike Mann, Senior Director of Alumni Engagement, Indiana University Alumni Association
—Dave Schueler, Senior Vice President – Alumni Engagement, Alumni Association of the University of Michigan
Session C2 | HUB 334
Spring Forward: Reimagining Reunion Season for Lifelong Engagement
—Dominique Mendoza, Director, Reunions and Engagement, USC Alumni Association
Session C3 | HUB 340
Celebrating Commitment: The Strategic Power of Alumni Recognition
—Ashley Bonanno-Curley, Executive Director, Alumni Experience, USC Alumni Association
3–4:30 p.m.
Keynote: What the Polls are Telling Us, and How Higher Education Can Respond
—Brian Flahaven, Vice President for Strategic Partnerships, Council for Advancement and Support of Education
—Ken Goldstein, Fellow, Association of American Universities
—Jack Martin, Vice President for Marketing & Communications, University of Washington
4:30–5:30 p.m.
Break and Travel to Club Husky at Husky Stadium
Use this time to relax and explore the University of Washington campus.
Doors open at 5 p.m.
Dinner: Multi-Conference Dinner at Husky Stadium
Club Husky | 3800 Montlake Blvd. NE, Seattle, WA
Dinner starts at 6 p.m.
Group photo on the field at 7:30 p.m.
Enjoy connection and conversations. Seattle is hosting three professional alumni conferences this week, and the UW Alumni Association is excited to bring all three groups together. BTARI attendees are invited to eat and mingle with leadership representatives from CASE (Council for Advancement and Support of Education) and PHELAP (Professional Higher Education Legislative Advocacy Professionals). Please bring your conference name badge.
Featured speaker will be UW Men’s Rowing Coach Michael Callahan. Don’t miss this great opportunity to network while enjoying the Greatest Setting in College Football.
Thursday, July 23 — BTARI Conference Day 2
8 a.m.–5 p.m. | Husky Union Building | 4001 E. Stevens Way
8–9 a.m. | North Ballroom
Breakfast
Join any time during the hour to grab a full hot breakfast along with coffee and tea!
8–12 p.m.
Swag Swap Table
Registrants are encouraged to bring one or two examples of some of their best-loved alumni giveaways for sharing. Items must be placed on the table noon. The swapping will begin during lunch.
9–10:30 a.m. | North Ballroom
Keynote: The Future of Advancement: The Role of Engagement and University Citizenship
—Sue Cunningham, President & CEO, Council for Advancement and Support of Education
—Mary Gresch, Senior Vice President for University Advancement, University of Washington
—Tricia R. Serio, Provost and Executive Vice President for Academic Affairs, University of Washington
10:45 a.m.—11:45 a.m. | North Ballroom
Keynote: Higher Ed Institutions Navigating Inclusion and Belonging in a Politically Charged Era
—Rickey Hall, Vice President of the Office of Minority Affairs and Diversity, University of Washington
—Paula L. Houston, Chief Equity Officer, UW Medicine, and Associate Vice President for Medical Affairs at the University of Washington
—Tanya Velasquez, Interim Vice Chancellor for Equity and Inclusion, University of Washington, Tacoma
—Colleen Fukui-Sketchley, Moderator, past UWAA President and 2015 OMA&D Odegaard Award recipient
12–1 p.m.
Networking Lunch
Fuel up and connect with colleagues over lunch and learn about the Abbott and Big Ten We Give Blood competition —an unprecedented partnership uniting all 18 Big Ten schools to help address critical blood shortages. Grounded in the reality that every two seconds someone needs blood, the initiative turns school pride into purpose, giving alumni a simple, meaningful way to stay connected to their alma mater by donating anytime, anywhere and rallying others to do the same. Featuring insights from Big Ten CMO Mary Beck, Dave Schueler, Senior Vice President of Alumni Engagement at the University of Michigan, and and Brent Tippen, Director of Public Affairs with Abbott, the panel will share practical ways to engage alumni at scale through identity, competition and community impact.
Hosted by Abbott
1-2 p.m.
Campus Tours
University of Washington tour guides will be on-site to lead campus tours. Learn more about the University’s long history, as you explore the buildings and grounds.
2:15–3:15 p.m
Session F
Choose a breakout session to attend.
Session F1 | HUB 332
From Chapters to Networks: Reimagining Regional Alumni Engagement
—Dana Brandsey, Director of Regional Engagement, USC Alumni Association
—Samantha Laba, Manager of Regional & Engagement Programs, USC Alumni Association
—Norma Reyes, Assistant Director of Regional & Engagement Programs, USC Alumni Association
—Lei Wat, Manager of Regional and Engagement Programs, USC Alumni Association
Session F2 | HUB 334
Collaboration in Practice: Navigating Partnership Across Alumni Relations and Campus Stakeholders
—Mike Fahey, Managing Director, Wisconsin Alumni Association
—Karla Foster, Director of Student & Recent Grad Engagement, Wisconsin Alumni Association
—Pasha Thao, Senior Program Manager of Diverse Alumni Engagement, Wisconsin Alumni Association
—McKenzie Zdrale, Senior Managing Director Affinity Programs, Wisconsin Alumni Association
Session F3 | HUB 340
The Audience-First Advancement Strategy: Building Actionable, Data-Driven Alumni Models and Aligning Priorities
—Jessica Will, Market Research & Insights Analyst, Indiana University Foundation
—Allison DeWitt, Assistant Vice President, Alumni Engagement, Indiana University Alumni Association
—Leslie J. Prideaux, Assistant Vice President of Alumni Engagement, University of Iowa Alumni Association
3:30 – 4:30 p.m.
Session G
Choose a breakout session to attend.
Session G1 | HUB 332
The Student-to-Alumni Transition: Activating Traditions, Partnerships, and Alumni Networks
—Yari Gallegos, Associate Director, Alumni Engagement, Northwestern University
—Erin Hagen, Director, Alumni Engagement, University of Oregon Alumni Association
—Christine Seeley, Senior Program Manager of Student & Recent Graduate Engagement, Wisconsin Alumni Association
Session G2 | HUB 334
Adapting Alumni Chapter Models for Today’s Volunteers and Institutions: Rethinking Structure, Purpose, and Impact
—Angela Lillethun, Senior Director of Regional Relations & Volunteer Management, Wisconsin Alumni Association
Session G3 | HUB 340
Bridging Divides: Navigating Interoffice Conflict
—Leslie J. Prideaux, Assistant Vice President of Alumni Engagement, University of Iowa Alumni Association
4:30–5:15 p.m.
Break and Transition to Waterfront Activities Center
5:30-9 p.m.
Northwest Dinner Cruise
Waterfront Activities Center | 3710 Montlake Blvd NE, Seattle, WA
Board boat at 5:40 p.m.
Set sail at 6 p.m.
Bring your layers and enjoy the best of Seattle summer views from the water as we cruise through Lake Washington and Lake Union on this casual dinner cruise. Don’t miss the opportunity to get a taste of the UW’s famous sailgating experience. Please bring your conference name badge.
Hosted by the UW Alumni Association, Argosy Cruises and Cameron Catering.
Friday, July 24 — BTARI Conference Day 3
8 a.m.–12:30 p.m. | Husky Union Building | 4001 E. Stevens Way, Seattle, WA
8–12:30 p.m.
Luggage storage
For your convenience, on-site luggage storage will be available.
8–9 a.m.
Breakfast and Closing Reflections
Join any time during the hour to grab a full hot breakfast along with coffee and tea!
—Paul Rucker, Vice President for Alumni & Stakeholder Engagement, University of Washington / Executive Director, University of Washington Alumni Association
9:30–10:30 a.m.
Session H
Choose a breakout session to attend.
Session H1 | HUB 214
Future in Focus: Turning Strategic Roadmaps into High-Octane Alumni Engagement
—Sam Glazer Hewson, Senior Director of Strategic Initiatives, University of Minnesota Alumni Association
Session H2 | HUB 250
From Content to Community: A New Era of Social Media Strategy
—Grace Shiba, Executive Director, USC Asian Pacific Alumni Association
—Brenda Vega Hernandez, Marketing Manager, USC Alumni Association
Session H3 | North Ballroom
ALUM 101: A Case Study in Fostering Cross-Departmental Collaboration for Intergenerational Learning and Engagement
—Haley Briggs, Senior Associate Director of Alumni Engagement, Alumni Association of the University of Michigan
10:30–11:30 a.m. | North Ballroom
Closing Connections
—Julie Berry, Director, Alumni & Student Programs, University of Washington Alumni Association
11:30 a.m.–12:30 p.m. | North Ballroom
Lunch-to-go
The ballroom will be open for in-person dining, with supplies available for packed lunches to go. Safe travels home!
Sessions
9-10 a.m. | North Ballroom
Opening Ceremony: Grounding, Community and Setting the Stage
Join “superconference” co-chairs Courtney Acitelli (PHELAP), Julie Berry (BTARI), and Amy Goodloe (ESS) to kick off our learning journey together. We will welcome you to Washington, preview our shared sessions, and jump-start our shared community of practice. This session will set you up to make the most of your time at PHELAP, BTARI, and ESS.
Welcome and Introductions—Paul Rucker, Vice President for Alumni & Stakeholder Engagement, University of Washington / Executive Director, University of Washington Alumni Association
—Courtney Acitelli, Senior Director, UW Impact, University of Washington Alumni Association (PHELAP)
—Julie Berry, Director, Alumni and Student Programs, University of Washington Alumni Association (BTARI)
—Amy Goodloe, Director, Constituent Relations, University of Washington Alumni Association (ESS)
A Sessions | 10:15–11:15 a.m.
Session A1 | HUB 332
Unpacking the Power of Affinity Networks and Designing Our Future Affinity Ecosystem:
A Peer-to-Peer Learning Experience
Maria Whipple and Ray López-Chang come together to discuss the importance of affinity networks as spaces of connection, but also as spaces that require dreaming. In an ever-evolving world with variable socio-political shifts, affinity spaces are beholden to internal and external capacity constraints, limiting the ways in which relationships and impact transpire. Maria and Ray, whose identities intersect several affinities, believe alumni engagement is stronger when we acknowledge our lived reality, name conditions for success, and articulate the futures we foresee.
This session will engage participants in a two-part reflective and shared learning experience on a) the power of affinity networks and what conditions contribute to their success, and b) the future of affinity networks and what conditions are missing to better respond to our changing world.
Maria and Ray approach this session with shared alignment around three core elements to the deployment of high-performing affinities, including: engagement, philanthropy (giving + fundraising), and mentorship. These elements are not exclusive; they are pillars that have made PFL and USC LAA’s affinity engagement work effective. This session will acknowledge the importance of success at other institutions and will create space to share those models across institutions represented by attendees.
Questions on Power of Affinity Networks Today
- What conditions have made your affinity network effective in its engagement of alumni at your institution?
- What conditions are making it difficult for your affinity to launch, scale, or expand?
Questions on the Future of Affinity Networks Tomorrow
- What kind of world do we foresee where affinity networks contribute to a larger mission?
- Where can we experiment, pilot, or grow?
- What conditions must be true to innovate at our institutions?
The session will close with group share-outs of our findings, collective charges to advance our individual work, and follow-up information to remain connected.
—Ray López-Chang, Executive Director, USC Latino Alumni Association
—Maria L. Whipple, Senior Director of Affinity Networks, Purdue for Life Foundation
Session A2 | HUB 334
The Path to Leadership: Is it Right for You?
Do your career goals include moving up in your organization and/or the alumni relations profession—or are you still deciding whether leadership is right for you? Advancement is often seen as the ultimate measure of success, but leadership isn’t the right fit for everyone—and that’s okay.
In this interactive panel discussion, attendees will hear candid perspectives from experienced leaders who have navigated their own paths to leadership. Panelists will share a realistic look at what leadership roles truly involve—the rewards, the challenges, and the realities that aren’t always visible on an org chart.
This session is designed to challenge common assumptions about leadership, provide an honest “job preview,” and help you reflect on whether a leadership path aligns with your goals, strengths, and values. You’ll also gain insight into the intangible qualities leaders look for and learn how to stand out if leadership is a direction you choose to pursue.
—Colin D. Hennessy,Vice President of Alumni and Donor Engagement, The University of Iowa
—Jessica K. Roberts, Chief of Staff & Managing Director, Board Operations, University of Maryland Alumni Association
—Lindsay Vahl Dean, Assistant Vice President, Alumni Engagement & Executive Director,Northwestern Alumni Association
—Jillian Henry, Chief Engagement Officer, Purdue for Life Foundation
Session A3 | HUB 340
From Silos to Synergy: Building Scalable Affinity Ecosystems Through Cross-Campus Collaboration
As alumni engagement evolves, institutions are increasingly called to move beyond traditional structures and toward more integrated, identity-informed strategies. This session will explore how the Alumni Association of the University of Michigan has reimagined affiliate group engagement by building intentional partnerships across campus units—particularly those centered on identity, equity, and student belonging.
—Judah Vashti Doty, Associate Director of Affiliate Programs, Alumni Association of the University of Michigan
11:30 a.m.–12:30 p.m. | North Ballroom
Lunch: Doug Baldwin, Jr. On Community Building
Our lunchtime program features former NFL wide receiver Doug Baldwin in a conversation about the importance of community building with empathy and care, and how collaboration rather than competition can be a key component of success.
—Doug Baldwin, Jr., Chief Executive Officer, Vault89 and Founder, Family First Community Center; former Seattle Seahawk and Super Bowl Champion
Lunch hosted by Duke’s Seafood and Dockside at Duke’s. This Seattle-inspired lunch buffet features award-winning chowder, summer berry salad, pan-seared wild Alaska salmon and roasted seasonal vegetables.
B Sessions | 12:30 – 1:30 p.m
Session B1 | HUB 332
Let’s Be Real: Students Want Connection
The journey to lifelong alumni engagement begins the moment students step onto campus. In today’s digitally connected world, students are looking for more than programs and events—they’re seeking authentic connections, a sense of belonging, and opportunities to build community.
In this session, we’ll explore current and emerging strategies for engaging students early and often. From mentorship programs and identity-based networking opportunities to campus partnerships and student-to-alumni initiatives, we’ll share success stories and lessons learned from creating meaningful experiences that resonate with future alumni.
Attendees will learn how the UW Alumni Association intentionally partners with student-facing units to deliver programming that builds awareness of the UWAA, fosters belonging, and meets students where they are—whether they’re looking for community, preparing for graduation, or exploring their future careers. Participants will leave with actionable ideas they can adapt to their institutions and their unique audiences.
—Bianca Galam, Assistant Director, Alumni & Student Programs, University of Washington Alumni Association
Session B2 | HUB 334
1,300 Volunteers, Infinite Insights: Building a Low-Lift Alumni Feedback Panel
How do you capture consistent, high-quality data from your constituents without burning out your team? Enter the IU Panel—a curated cohort of over 1,300 alumni, donors, and friends who volunteer for one-year terms to tell us exactly what they think. In this session, we will peel back the curtain on how Indiana University manages this robust panel with minimal staff bandwidth. We’ll cover the logistics of recruitment, the tools we use to streamline surveys, and how we deliver actionable reports that drive institutional decisions. You’ll also learn what keeps these volunteers highly engaged and walk away with a practical blueprint to launch your own panel from scratch.
—Jessica Will, Market Research and Insights Analyst, Indiana University Foundation
Session B3 | HUB 340
Connecting Alumni Around the World: Insights from Michigan and Northwestern
Join representatives from the University of Michigan and Northwestern University as they share their experiences of engaging alumni around the world. This session will explore how institutions with different-sized alumni populations approach international engagement, support volunteer leaders, and create meaningful opportunities for alumni to connect.
The session will also cover the planning and execution of international alumni events and provide plenty of time for attendees to ask questions and share their own experiences.
—Natasha Novak, Associate Director of Alumni Engagement, Alumni Association of the University of Michigan
—Jennifer S. Willbanks, Senior Associate Director, Global Alumni Engagement, Northwestern University
C Sessions | 1:45-2:45 p.m.
Session C1 | HUB 332
Penalty Flags, Fouls and Final Scores: Turning Every Postseason Moment into Engagement ROI
Big Ten fan bases don’t just show up—they show out. But turning that passion into measurable engagement ROI takes more than a winning season. Hear how Ohio State, Indiana, and Michigan have navigated the emotional highs (and lows) of football and basketball postseasons—activating alumni & friends at scale and converting fleeting excitement into lifelong relationships. This session will explore data driven strategies, cross channel engagement tactics, and real world lessons (you probably would not believe it if we did not tell you!) to help every B1G school make the most of its moment.
—Samantha Frost, Assistant Vice President, Constituent Experiences, The Ohio State University Alumni Association
—Mike Mann, Senior Director of Alumni Engagement, Managing Director of Alumni Programs, Indiana University Alumni Association
—Dave Schueler, Senior Vice President – Alumni Engagement, Alumni Association of the University of Michigan
Session C2 | HUB 334
Spring Forward: Reimagining Reunion Season for Lifelong Engagement
Explore how shifting reunions to the spring can create new opportunities for lifelong engagement through learning, community, and shared experiences. Discover how programs such as “Back to College Day” and a signature Alumni Block Party broaden alumni participation, provide compelling new reasons to return to campus, and position reunions as a key component of a comprehensive lifecycle engagement strategy.
Attendees will learn how to evaluate and implement a spring reunion model that aligns with evolving alumni interests and institutional goals. Participants will explore how affinity-based engagement, lifelong learning opportunities, and shared experiences can create more meaningful pathways for connection and broaden participation beyond traditional reunion audiences.
—Dominique Mendoza, Director, Reunions and Engagement, USC Alumni Association
Session C3 | HUB 340
Celebrating Commitment: The Strategic Power of Alumni Recognition
How can a celebration become a catalyst for deeper alumni engagement? Using USC’s Alumni Awards program as a case study, this session explores how meaningful recognition experiences can strengthen donor stewardship, engage trustees and university leaders, reinforce institutional values, and inspire continued volunteerism and philanthropy. Attendees will leave with practical strategies for designing recognition experiences that support broader alumni engagement and advancement goals.
—Ashley Bonanno-Curley, Executive Director, Alumni Experience, USC Alumni Association
3–4:30 p.m | North Ballroom
Keynote: What the Polls are Telling Us, and How Higher Education Can Respond
Recent polling points to an erosion of public trust and confidence in higher education. Ken Goldstein (Fellow, Association of American Universities) and Jack Martin (UW Vice President for Marketing and Communications) discuss the findings and what we might do about it. Brian Flahaven (Vice President for Strategic Partnerships at the Council for Advancement and Support of Education) shares additional insight and CASE resources to help our institutions rise to the challenge.
—Brian Flahaven, Vice President for Strategic Partnerships, Council for Advancement and Support of Education
—Ken Goldstein, Fellow, Association of American Universities
—Jack Martin, Vice President for Marketing & Communications, University of Washington
9–10:30 a.m. | North Ballroom
Keynote: The Future of Advancement: The Role of Engagement and University Citizenship
UWAA Executive Director Paul Rucker welcomes CASE President and CEO Sue Cunningham in conversation with UW Provost Tricia Serio and UW’s Sr. Vice President for University Advancement Mary Gresch. They will reflect on the future of advancement and the importance of strengthening our connection with each other and our institutions. This connection oftentimes exists beyond philanthropic opportunities and builds relationships that will serve our universities for generations.
—Sue Cunningham, President & CEO, Council for Advancement and Support of Education
—Mary Gresch, Senior Vice President for University Advancement, University of Washington
—Paul Rucker, Executive Director, University of Washington Alumni Association
—Tricia R. Serio, Provost and Executive Vice President for Academic Affairs, University of Washington
10:45-11:45 a.m. | North Ballroom
Keynote: Higher Ed Institutions Navigating Inclusion and Belonging in a Politically Charged Era
Higher education is navigating an increasingly complex political and policy environment that is reshaping how inclusion and belonging can be defined and supported. This session will examine how institutions can respond to external pressures while staying grounded in their core mission to serve students from all backgrounds. Our panel will share how they sustain a sense of belonging, support student success, and uphold institutional values in a challenging climate.
—Rickey Hall, Vice President for Minority Affairs & Diversity, University of Washington
—Paula L. Houston, Chief Equity Officer, UW Medicine and Associate Vice President for Medical Affairs at the University of Washington
—Tanya Velasquez, Interim Vice Chancellor for Equity and Inclusion, University of Washington, Tacoma
—Colleen Fukui-Sketchley, Moderator, past UWAA President and 2015 OMA&D Odegaard Award recipient
12-1 p.m.
Networking Lunch
Fuel up and connect with colleagues over lunch and learn about the Abbott and Big Ten We Give Blood competition —an unprecedented partnership uniting all 18 Big Ten schools to help address critical blood shortages. Grounded in the reality that every two seconds someone needs blood, the initiative turns school pride into purpose, giving alumni a simple, meaningful way to stay connected to their alma mater by donating anytime, anywhere and rallying others to do the same. Featuring insights from Big Ten CMO Mary Beck, Dave Schueler, Senior Vice President of Alumni Engagement at the University of Michigan, and and Brent Tippen, Director of Public Affairs with Abbott, the panel will share practical ways to engage alumni at scale through identity, competition and community impact.
F Session | 2:15-3:15 p.m.
Session F1 | HUB 332
From Chapters to Networks: Reimagining Regional Alumni Engagement
As alumni communities evolve, so too must the ways institutions foster connection, engagement, and lifelong belonging. This progression led to the launch of USC’s Regional Trojan Networks, an effort to strengthen engagement through locally driven, globally connected communities.
This session will focus on both the strategy and execution behind the program. We’ll briefly outline the “why” behind shifting our model, then dive into how the networks are structured, how we set expectations for volunteer leaders, and how USCAA supports regions with tools, resources, and ongoing partnership.
We’ll also share insights from the launch process, early lessons learned, and how we’re thinking about measurement and long-term success. Throughout, we’ll highlight practical considerations and approaches that may resonate across institutions navigating similar opportunities and challenges. Join the presenters as they offer a candid look at building and sustaining scalable regional engagement in a complex, evolving landscape.
—Dana Brandsey, Director of Regional Engagement, USC Alumni Association
—Samantha Laba, Manager of Regional & Engagement Programs, USC Alumni Association
—Norma Reyes, Assistant Director of Regional & Engagement Program, USC Alumni Association
—Lei Wat, Manager of Regional & Engagement Programs, USC Alumni Association
Session F2 | HUB 334
Collaboration in Practice: Navigating Partnership Across Alumni Relations and Campus Stakeholders
Alumni relations is, by necessity, permanently intertwined with the universities from which our alumni graduate. Yet, collaboration between alumni and university staff isn’t always automatic.
In this presentation the Wisconsin Alumni Association will share how it collaborates and manages challenging interactions with University of Wisconsin-Madison leadership, faculty, and staff in areas of advocacy, diverse alumni engagement, and student and recent graduate programming.
—Mike Fahey, Managing Director, Wisconsin Alumni Association
—Karla Foster, Director of Student & Recent Grad Engagement, Wisconsin Alumni Association
—Pasha Thao, Senior Program Manager of Diverse Alumni Engagement, Wisconsin Alumni Association
—McKenzie Zdrale, Senior Managing Director Affinity Programs, Wisconsin Alumni Association
Session F3 | HUB 340
The Audience-First Advancement Strategy: Building Actionable, Data-driven Alumni Models and Aligning Priorities
Advancement divisions face the dual challenge of structuring massive amounts of constituent data and breaking down internal silos to act on it. This session showcases how two premier Big Ten institutions use alumni modeling to drive data-informed decision making and cross-departmental collaboration. Indiana University will share how their Target Constituent Model (TCM) leverages constituent behavior and CASE modes of engagement to inform collaborative, audience-first journeys. The University of Iowa will showcase their “digital sandbox” reporting framework and engagement levels (1–5) used to activate historically unengaged alumni across decentralized campus units. Then, both will speak to the challenges of navigating the technology, culture, and metrics of data-driven alumni modeling and answer questions from the audience.
—Jessica Will, Market Research & Insights Analyst, Indiana University Foundation
—Allison DeWitt, Assistant Vice President, Alumni Engagement, Indiana University Alumni Association
—Leslie J. Prideaux, Assistant Vice President of Alumni Engagement, University of Iowa Alumni Association
G Session | 3:30-4:30 p.m.
G1 | HUB 332
The Student-to-Alumni Transition: Activating Traditions, Partnerships, and Alumni Networks
experiences students have long before they cross the graduation stage. In this session, alumni engagement professionals from Northwestern University, the University of Oregon, and the University of Wisconsin-Madison, will explore strategies for cultivating early affinity, strengthening the student-to-alumni transition, and sustaining long-term involvement. Presenters will highlight signature transition programs and strategies as well as how each institution approaches the student to alumni transition.
Together, we will examine how cross-campus partnerships, intentional outreach and volunteer engagement, and career-centered transition strategies can create a unified pipeline of connection and philanthropy. Attendees will leave with actionable frameworks for building early affinity and supporting recent graduates through community and professional networks, while sharing how their institutions approach the student to alumni pipeline to support lifelong engagement. Participants are encouraged to come ready to share their own student to alumni transition programs and strategies in the latter half of the session
—Yari Gallegos, Associate Director, Alumni Engagement, Northwestern University
—Erin Hagen, Director, Alumni Engagement, University of Oregon Alumni Association
—Christine Seeley, Senior Program Manager of Student & Recent Graduate Engagement, Wisconsin Alumni Association
G2 | HUB 334
Adapting Alumni Chapter Models for Today’s Volunteers and Institutions: Rethinking Structure, Purpose, and Impact
Join colleagues from across the Big Ten to explore how alumni chapter programs are evolving to meet changing needs. This session will share one institution’s approach to realigning its chapter network to improve clarity, sustainability, and the volunteer experience, while maintaining meaningful alumni engagement. Participants will hear key lessons learned and take part in a facilitated discussion to exchange ideas, challenges, and strategies for strengthening chapter-based engagement across institutions.
—Angela Lillethun, Senior Director of Regional Relations & Volunteer Management, Wisconsin Alumni Association
G3 | HUB 340
Bridging Divides: Navigating Interoffice Conflict
Interoffice conflict often stems from gaps in knowledge, trust, and respect. In this interactive session, participants will explore these underlying factors and learn practical strategies to strengthen collaboration across teams. Attendees will gain insight into their own role in workplace dynamics and leave with tools to address and resolve conflict constructively.
—Leslie J. Prideaux, Assistant Vice President of Alumni Engagement, University of Iowa Alumni Association
H Sessions | 9:30-10:30 a.m.
H1 | HUB 214
Future in Focus: Turning Strategic Roadmaps into High-Octane Alumni Engagement
We’ve all seen them: the glossy, ambitious Strategic Plans that university leadership loves. But how do you move those goals off the page and into the hearts (and calendars) of 500,000+ alumni?
In this session, we’ll go behind the scenes of the Future in Focus webinar series. What started as a lifelong learning initiative has become a masterclass in cross-unit collaboration and strategic engagement. We’ll dive into how we leveraged the university’s cutting-edge research to create a free, open-access virtual series that didn’t just “nudge” our metrics – it created new categories of engagement.
We’ll also get real about the “Minnesota Nice” art of diplomacy: how we used this platform to strengthen ties between Alumni Relations and Collegiate, and Foundation partners, turning a simple webinar into a powerful tool for donor discovery and institutional pride. Come for the data, stay for the tips on how to herd academic cats across multiple units without losing your cool.
By the end of the session, attendees will be able to:
- Operationalize the roadmap: identify specific ways to translate high-level institutional goals into digital programming that resonates with alumni
- Navigate and find cross-unit synergy: Navigate the internal network of diverse campus units to create a cohesive narrative that benefits the Alumni Association
- Analyze the Metrics: Use data-driven insights to advocate for increased investment in lifelong learning as a primary engagement pathway
This session will consist of a presentation with a participatory discussion.
—Sam Glazer Hewson, Senior Director of Strategic Initiatives, University of Minnesota Alumni Association
H2 | HUB 250
From Content to Community: A New Era of Social Media Strategy
This presentation will explore the evolution of social media from a content-driven channel to a community-centered ecosystem, with a focus on the role of cross-departmental collaboration in driving meaningful engagement. As digital platforms continue to evolve, organizations are no longer measured solely by the volume of content they produce, but by their ability to create cohesive, authentic experiences for your audience.
Key areas of focus include:
- The importance of cross-departmental collaboration in building consistent and authentic digital messaging
- Strategies for aligning social media efforts across teams to support broader organizational goals
- Emerging trends in personalization, social listening, and real-time engagement
Additionally, the presentation will incorporate applied examples to demonstrate how collaborative social media strategies can be implemented in real-world settings, particularly within higher education and alumni engagement.
—Grace Shiba, Executive Director, USC Asian Pacific Alumni Association
—Brenda Vega Hernandez, Marketing Manager, USC Alumni Association
H3 | North Ballroom
ALUM 101: A Case Study in Fostering Cross-Departmental Collaboration for Intergenerational Learning and Engagement
Learn how the Alumni Association of the University of Michigan leveraged cross-departmental collaboration to create a new learning experience for alumni of all ages. We’ll explore the structure and objectives of the ALUM 101 program as a model for strengthening alumni engagement, share how we collaborated with campus partners to build a mutually beneficial program that is both scalable and impactful, and discuss key outcomes for alumni, campus partners, and the association. Participants will leave with practical approaches for building successful cross-departmental partnerships and developing collaborative learning initiatives within their own institutions.
Learning outcomes include:
- Learners will identify key strategies for building and sustaining successful cross-departmental partnerships
- Learners will apply insights from the ALUM 101 case study to strengthen collaboration and engagement initiatives within their own institutions
—Haley Briggs, Senior Associate Director of Alumni Education, Alumni Association of the University of Michigan
People

Douglas Baldwin, Jr.
Former Seattle Seahawk and Super Bowl Champion

Michael Callahan

Sue Cunningham

Brian Flahaven

Ken Goldstein

Mary Gresch

Rickey Hall

Paula Houston

Jack Martin

Tricia Serio

Tanya Velasquez
Accommodations
Seattle is a popular destination in the summer months. Conference participants are encouraged to make housing reservations early in their planning process. A list of recommended places to stay near the UW campus is detailed below.
Graduate Hotel
4507 Brooklyn Ave NE, Seattle, WA 98105
$259.00 per night. Room rates are quoted exclusive of local taxes and fees, currently, 15.7% tax.
The Hotel has an on-site covered parking structure. Parking fees will be charged at the prevailing rate at the time of your event.
Reservation Deadline: Sunday, June 21, 2026.
Reservation Link: Link to Graduate Hotel booking page
Residence Inn by Marriott Seattle University District
4501 12th Avenue NE, Seattle, WA, 98105
$269 per night for standard studio king. Room rates are quoted exclusive of local taxes and fees, currently, 15.7% tax.
Wireless internet and daily hot and cold breakfast buffet are included.
Reservation deadline: June 1. Individuals may cancel up to 48 hours prior at no charge.
Reservation link: Link to reservation platform or call (206) 322-8887
Staypineapple Watertown Hotel
4242 Roosevelt Way NE, Seattle, WA 98105
$256 per night. Room rates are quoted exclusive of local taxes and fees, currently, 15.7% tax.
Reservation deadline:
Reservation Link: Link to discounted room booking
University of Washington Student Housing
Lander Hall — 1201 NE Campus Pkwy, Seattle, WA 98105
Oliver Hall — 4294 Little Canoe Channel NE, Seattle, WA 98195
$416.50 for three nights of lodging of single occupancy rooms.
This rate includes a non-refundable reservation fee of $25, and $15.11 towards tax). All rooms are furnished with desks, chairs, wardrobes, and extra-long twin-sized beds. Wireless internet access, bed and bath linens and building amenities included.
Reservation Deadline: Monday, June 22, 2026. Full payment is due by this date. Reservation forms received after the deadline date will be processed on a space-available basis and are subject to a late reservation fee of $25.00 per person.
Reservation link
Welcome to Seattle
We’re thrilled to welcome you to BTARI & PHELAP 2026! While you’re here, we hope you’ll take some time to experience the beauty of the University of Washington campus and discover everything Seattle has to offer.
Experience the University of Washington
Take a self-guided tour featuring iconic landmarks, historic architecture, beautiful green spaces, and unforgettable photo opportunities.
Utilize the campus highlights guide.
Arts & Culture
Henry Art Gallery
Seattle’s contemporary art museum is located right on campus. You can also grab a coffee and pastry at City Grind, the Henry Art Gallery Cafe.
Burke Museum of Natural History & Culture
Explore the natural history, archaeology, and Indigenous cultures of the Pacific Northwest.
Hidden Gems
Discover some of UW’s lesser-known treasures—from peaceful gardens and scenic viewpoints to unique architecture and quiet places to relax. A staff favorite is the medicinal herb garden.
Explore Nature + Our Waterways
- Waterfront Activities Center is a campus amenity that offers canoes and kayaks for rental.
- The Center for Urban Horticulture offers walking trails, views of Lake Washington and Husky Stadium.
- Fritz Hedges Waterways Park is located on the edge of campus with water views and places to sit and relax.
Explore the University District
The UW is located in the University District neighborhood. Just steps from campus, you’ll find plenty of food options. Check out the list for a few staff favorites.
Local coffee shops
- Cafe Allegro
- Cafe Solstice
- Cafe Leon
- Ugly Mug Cafe
Local and International cuisine
- Big Time Brewing
- Nasai Teriyaki
- Cedars of Lebanon
- Shultzy’s Bar & Grill
Bookstores
- University Book Store (UW-affiliated)
- Magus Books
Additional recommendations in and near the University District.
Discover Seattle
If you’re extending your stay or have free time between conference sessions, don’t miss Seattle’s signature attractions:
- Pike Place Market
- Seattle Space Needle
- Chihuly Garden and Glass
- Seattle Waterfront
- Museum of Pop Culture (MoPOP)
- Kerry Park
- Seattle Aquarium
- Ferry Rides across Puget Sound



