July 9, 2009
UW CFD wins national award from EarthShare
The UW Combined Fund Drive has been presented with EarthShare’s 2008 National Campaign Award for Excellence as the outstanding public sector workplace giving campaign in the nation. EarthShare is an umbrella organization for environmental groups and one of the more than 2,600 options UW employees have for giving.
EarthShare Washington, this state’s affiliate and nominator of UWCFD, said in its nomination: “Of particular note is the involvement of UW leadership in promoting the campaign, the creation of a leadership giving circle that has successfully encouraged donors to increase their gifts, and the year-round promotion of the campaign through monthly meet-the-charities workshops.”
Kerri Everly, development services officer for UWCFD, explained that Mindy Kornberg, vice president for human resources, has served as executive sponsor of the UW campaign for several years, and as such has communicated with her peers in administration about the campaign. The leadership giving circle, Everly said, consists of donors who give at the $100 per month level (gold) and the $50 per month level (silver). Next year’s campaign will also include a bronze level for those who give at the $25 per month level.
“We started the leadership giving circle because I often got calls from people asking what a reasonable level of giving would be,” Everly said. “This gives people some guidelines, and we’ve seen increases in giving as a result.”
She said that the UW is the only Combined Fund Drive site that uses the leadership giving circle concept. “It’s pretty exciting that we were chosen for this award from all the public sector campaign sites nationwide.”
Everly accepted the award at EarthShare Washington’s annual meeting in June. The outstanding private sector campaign award was presented to the global consulting and technology firm Accenture.