Pull Together Media Kit

Welcome! In the spirit of pulling together, we invite our partners to share in this inspiring moment for the University of Washington. In this media kit, you’ll find resources to amplify the story of the “Boys in the Boat” and generate support for future students and our community.

Messaging framework

TAGLINE

Pull Together.

KEY MESSAGE

We can do amazing things when we all pull together.

OVERALL CONCEPT

Unite our Washington community around the idea that we can do amazing things when we all pull together, using a campaign that advances the story of the ‘Boys in the Boat’ and supports today’s students who come from similar backgrounds. The ASUW Shell House is a physical manifestation of the convening and unifying power we have when we all pull together.

MESSAGING

The UW’s 1936 Olympic team’s triumph reminds us our collective strength is greater than the sum of individual efforts. Their story is the story of Seattle and of a region with humble origins, grit and aspirations for grander impact.

The team and region had to pull together during a time of hardship to win. In that spirit, our community must once again unite in support of tomorrow’s leaders and our collective progress. We know we are strongest when we work together.

The UW inspires its students to pull together to do great things. As a place where an excellent education remains affordable and accessible, today’s UW unites and empowers tomorrow’s leaders, in service to its enduring public mission.

SAMPLE COPY AND CTA

ASUW Shell House

This is where humble roots meet courageous pursuits. Where a group of individuals becomes stronger than its parts, and where history is all around us. At the ASUW Shell House, we come together to celebrate our shared legacy — and create a bold future.

Give today. uw.edu/pulltogether

Washington Rowing

When our student-athletes pursue greatness, we rally behind them. We always have, and we always will. Help us build from our shared legacy — and create our next chapter.

Join in. uw.edu/pulltogether

Youth Empowerment

When our young people strive for greatness, our community rallies behind them. We always have, and we always will. Unite with us to support tomorrow’s leaders — and pursue a bold future.

Give today. uw.edu/pulltogether

KEY ART

The six yellow lines represent the finishing position of each nation competing in the 1936 Olympics coxed eights. The U.S. boat, rowed by the UW varsity, was in lane six — the most challenging lane — and won gold with a time of 6:25.4.

Logo bug

Sample Print ad

Social media

#PulltogetherWA

ASUW Shell House
Facebook | Instagram

Washington Rowing
Facebook | Instagram | Twitter

University of Washington
Facebook | Instagram | Twitter | You Tube

Sample posts

The ASUW Shell House: Where our community comes together to celebrate our shared history — and create a bold future. Give today. uw.edu/pulltogether

For the legacy of the ’36 varsity. For the legacies our students are building today. Join in. uw.edu/pulltogether

For humble roots. For bold pursuits. Support tomorrow’s leaders as we create our next chapter — together. Give today. uw.edu/pulltogether

Sample social images

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Image assets

The University of Washington’s Special Collections Library offers a selection of permissioned historical assets available to download for use in media and communications. Due to the historical nature of these images, each selection must be accompanied by the corresponding citation when used in print, broadcast, or web media. Any usage outside of these channels requires separate approval. A complete list of images and citations can be found here:

University Libraries Special Collections Assets