Nidhi Agrawal, the Michael G. Foster Endowed Professor of Marketing and International Business at the UW Foster School of Business, works actively to foster collaborations within her field of business and marketing to address critical population health-related issues. Her passion for marketing began as an undergraduate student at Gujarat University in Ahmedabad, India, where she developed an interest in how advertising influences lifestyles and perceptions. “A friend of mine was very interested in advertising and was reading a book by…
Spotlight: Nidhi Agrawal’s consumer psychology expertise helps improve population health









