UW News

Health Systems and Population Health


October 28, 2021

Countermarketing based on anti-smoking campaigns reduces buying of sugary ‘fruit’ drinks for children

spoonful of sugar with raspberry on top

Public health messages such as in the image below — designed to reduce parents’ purchases of sugar-sweetened beverages marketed as fruit drinks for children — convinced a significant percentage of parents to avoid those drinks, according to a study by researchers at the University of Washington and the University of Pennsylvania. The UW-led study set…