University of Washington Advancement

University of Washington Advancement is built on a fully integrated model of support for the UW that brings together development, alumni and stakeholder engagement, marketing and communications, and operations. We work to advance the UW’s vision to be the greatest public university in the world as measured by its impact on the lives of people here and everywhere.


We serve to advance the mission and highest ideals of the University of Washington by fostering public understanding and pride; serving and engaging alumni and friends; and developing and enhancing lifelong philanthropic relationships.


We seek to be the most impactful advancement team in the country on behalf of our university.


It starts with me

  • I have uncompromising integrity.
  • I am bright, hardworking and kind.
  • The mission matters deeply to me.

Our best work is done together

  • We are trustworthy and transparent.
  • We listen and empathize.
  • We learn from one another, celebrate our success and embrace the journey.

We create impact

  • Together we effect positive change for those we serve and in our communities.
  • Together we strive for a diverse and equitable workplace and world.
  • Together we move our mission forward.

Organizing principles

To achieve our mission, University Advancement is organized around and evaluates itself against six fundamental principles:

  • The mission and aspirations of the University of Washington drive all we do.
  • We integrate marketing and communication, alumni relations and development to optimize impact institution-wide.
  • We prioritize partnership between units and central shared services.
  • We focus on long-term, sustainable progress and create and drive best practices.
  • We create myriad opportunities for authentic engagement.
  • We develop and value high-performing, collaborative, trust-based teams.