The Content Strategy and User Experience team leads the University’s efforts to create meaningful, accessible, and user-centered digital experiences. Through strategic planning and collaboration, the team aligns content strategy with user research and interface design to support new site builds and major redesigns. They manage high-profile platforms such as the homepage and the “Boundless” brand site, ensuring consistent voice, tone, and messaging across digital properties. Their work is grounded in UX research, including usability testing and analytics, and extends to developing editorial frameworks, content governance, and SEO-informed strategies. The team also designs and optimizes user flows, prototypes, and interaction-focused pages that meet accessibility standards. As project leaders, they guide homepage updates, user research, and content performance reviews. Additionally, they foster community through the Web Council, supporting professional development and shared best practices across campus.
Organization chart
- Assistant Director, Content Strategy & User Experience
- User Experience Specialist
- Intern
Team responsibilities
Strategic planning and collaboration
- Work to understand and optimize complete user journeys
- Ensure content strategy aligns with user research findings and interface design
- Collaboratively plan new sites and major redesigns
- Build sites in the WordPress editor with different but complementary focuses
Content strategy and management
- Develop editorial calendars, content governance, and messaging frameworks
- Manage the university’s primary digital front door through homepage oversight
- Manage the university’s brand presence site, “Boundless,” through content management and oversight
- Work with SEO/Analytics specialists to understand what content performs best
- Ensure consistent voice, tone, and messaging across hosted sites and projects
- Help departments create effective content through training and support
- Build content-heavy pages and manage complex websites in WordPress
- Use UX research to inform content strategy decisions
User experience and design
- Conduct testing, interviews, analytics review, and usability studies
- Create Figma prototypes, wireframes, and design systems
- Ensure designs meet WCAG accessibility standards
- Develop design specifications, user flows, and pattern libraries
- Build interaction-focused pages and optimize user flows in WordPress
- Work with the marketing technologist on improving key user paths
- Align content guidelines with visual design patterns
Project leadership and ownership
- Lead homepage updates with collaboration between Web Strategy, Content, News, and Design teams
- Share ownership of new site builds with defined handoffs
- Lead user research projects with Content Strategy participation
- Lead content performance reviews with UX behavioral insights
Performance and quality assurance
- Track task completion rates, user satisfaction scores, and usability test results
- Monitor engagement rates, conversion metrics, and content effectiveness
- Maintain accessibility compliance, brand consistency, and technical content SEO
Community and professional development
- Create programming for and promote Web Council, the Web Strategy team’s monthly community of practice
- Maintain the Web Council website, including the conference calendar
- Maintain the Web Council mailing list, including admitting users and moderating posts