The Web Engagement team drives the University’s digital storytelling and user engagement through expert web development, strategic integrations, and performance optimization. Specializing in WordPress theme and plugin development, front-end interface design, and site-specific maintenance, the team ensures visually engaging and technically sound websites. They collaborate closely with partners to implement responsive designs, manage design systems, and maintain codebases for flagship sites like the homepage and Boundless. Their work extends to building interactive experiences through API integrations, content personalization, and marketing automation. The team also supports storytelling initiatives and manages digital marketing technologies such as analytics platforms, SEO, and internal search optimization. With a strong focus on performance and testing, they lead efforts in Core Web Vitals monitoring, A/B testing, and conversion rate optimization—ensuring a seamless, impactful, and data-informed digital presence.
Organization chart
- Assistant Director, Web Engagement
- Full Stack Developer
- Front End Developer
- Intern
Team responsibilities
WordPress development
- WordPress theme development and maintenance
- Plugin development and customization for university-specific needs
- Database design and custom post type creation
- Maintain WordPress themes, templates, plugins, and associated codebases
Front-end development
- User interface implementation and responsive design
- JavaScript functionality and interactive elements
- CSS framework management and component libraries
- Working with designers to implement UX wireframes
- Managing design systems and style guides
- Cross-browser compatibility testing
Site-specific maintenance
- Maintain the code behind the Boundless website
- Maintain the code behind the Admissions website
- Maintain the code behind the homepage
Partnership and collaboration
- Collaborate with strategic partners on front end development, WordPress themes, etc.
Integrations and interactivity
- API integrations (CRM, CX, third-party, etc.)
- Complex functionality development
- Content personalization and recommendation
- Content tagging implementation
- Third-party service integrations
- Marketing automation setup and management
- Email template management
Storytelling support
- Participate in impactful storytelling process
- Manage and support Storytelling modules codebase
Digital marketing technology
- Google Analytics and other analytics platform management and reporting
- Search console management and technical troubleshooting
- SEO implementation and auditing
- Internal search implementation and optimization
- AI overviews and influencing search LLMs
- Provides analysis, reporting, and consulting on digital marketing
- Collaborates with UX team on user journeys and their efficacy
Performance optimization
- Performance optimization at the code level
- Front-end performance optimization
- Core Web Vital monitoring and optimization
Testing
- A/B testing implementation (technical side)
- A/B testing strategy and analysis
- Conversion rate optimization