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Member Benefit

From the Ground Up

UWAA members get 15% off online From the Ground Up orders

From the Ground Up is a Seattle-based brand creating high-performance, stylish outdoor products that protect our trails and public lands.

FTGU Socks was started by UW alum Rami Nasr, ’16, after noticing a severe lack of stylish options for hiking socks. FTGU Socks feature local mountains on them like Mount Rainier, Mount Baker and the Olympics.

With stewardship and sustainability at its core, FTGU Socks partnered with Washington Trails Association and donates 5% of every sale to the non-profit to protect and preserve the over 3,500 hiking trails in Washington State.

As of August 2023, From The Ground Up sweaters and socks can now be purchased in REI Bellevue and REI Tukwila! While the discount code does not work in these locations, this is still an opportunity to support an alumni-owned business!

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