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Member Benefit

From the Ground Up

UWAA members get 15% off From the Ground Up orders

From the Ground Up is a Seattle-based brand creating high-performance, stylish outdoor products that protect our trails and public lands.

FTGU Socks was started by UW alum Rami Nasr, ’16, after noticing a severe lack of stylish options for hiking socks. FTGU Socks feature local mountains on them like Mount Rainier, Mount Baker and the Olympics.

With stewardship and sustainability at its core, FTGU Socks partnered with Washington Trails Association and donates 5% of every sale to the non-profit to protect and preserve the over 3,500 hiking trails in Washington State.

PNW-inspired facemasks now available! Get 15% off yours today.

**For the month of April 2023 known as our Member Appreciation month, From The Ground Up will be offering a 20% discount as compared to the usual 15% off and we will also be having an eneter-to-win giveaway including some of their socks alongside other prizes! Check back for more information closer to April!

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