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FOSTER SCHOOL OF BUSINESS
BUSINESS ADMINISTRATION
ENTREPRENEURSHIP AND INNOVATION

Detailed course offerings (Time Schedule) are available for

To see the detailed Instructor Class Description, click on the underlined instructor name following the course description.

ENTRE 370 Introduction to Entrepreneurship (4)
Introduction to entrepreneurial practices with an emphasis on learning how to find business ideas, how to evaluate their potential, and how to recognize the barriers to success. Exposure to the stresses of a start-up business, the uncertainties that exist, and the behavior of entrepreneurs. Prerequisite: ACCTG 225; ECON 200; ECON 201. Offered: AWSp.
Instructor Course Description: Alan Leong

ENTRE 401 Leadership, Critical Thinking, and Decision Making (4)
The manager as leader and decision maker. Various leadership theories, styles, and behaviors. Decision-making models and techniques. Offered: jointly with MGMT 401.

ENTRE 422 Innovation Strategy (4)
Focuses on starting a hardware or software company. Includes guest entrepreneurs, lawyers, and financiers discussing market identification and analysis; planning the business; financing; and typical operating and administrative problems.

ENTRE 432 Software Entrepreneurship (4)
Explores the opportunities and challenges of launching a software company. Issues include an overview of the industry, trends and emerging opportunities, funding, technology transfer, industry challenges, and cutting-edge software practices.
Instructor Course Description: Alan Leong

ENTRE 440 Business Plan Practicum (2)
Enables students interested in new venture creation to explore their entrepreneurial aptitude, formulate their ideas, validate the opportunity, develop a business plan, and demonstrate the depth of their knowledge by preparing an executive summary and competing in the UW Business Plan Competition. Credit/no-credit only. Offered: W.
Instructor Course Description: John R Castle Thomas E. Eckmann

ENTRE 443 Environmental Innovation Practicum (2)
Focuses on developing innovative solutions to real-world environmental problems and creating new business opportunities. Speakers include experts from the clean-tech community, environmental start-ups, the public sector, as well as corporate environmental strategists. Themes include water, energy, green building, and transportation. Includes the opportunity to participate in the UW Environmental Innovation Challenge.

ENTRE 455 Entrepreneurial Marketing (4)
Examines the skills and tools entrepreneurs need for bootstrap marketing in their start-up firms. Students learn to identify target market segments, position their products, estimate demand, set prices, gain access to channels, and manage the issues of rapid growth. Prerequisite: MKTG 301; may not be repeated. Offered: jointly with MKTG 455; AWSp.
Instructor Course Description: Deborah Hagen-Lukens

ENTRE 457 Entrepreneurial Finance (4)
Explores financial issues that face entrepreneurs, including the stages of financing, business cash flow models, and strategic positioning of the early-stage company. Examines the role of business angels, venture capital funds, institutional investors, strategic alliances, licensing agreements, and exit strategies. Prerequisite: FIN 350; either B ECON 300 or ECON 300. Offered: jointly with FIN 457; AWSp.

ENTRE 459 Venture Investing (4)
Analyzes and makes recommendations on investment opportunities through learning the fundamentals of venture investing and performing due diligence on real companies. Explores the venture investing process from the entrepreneur's and the investor's point of view. Students present their recommendations to the Investment Committee of the W Fund. Offered: jointly with FIN 459.
Instructor Course Description: Alan Leong

ENTRE 472 Creating a Company I (4-)
Two-course sequence with ENTRE 473. Working in teams, students develop a business plan for a new venture, present their plans to a panel of investors, obtain funding, run the business, and exit the firm at the end of the second quarter. Prerequisite: ENTRE 370. Offered: AW.
Instructor Course Description: John R Castle

ENTRE 473 Creating a Company II (-4)
Two-course sequence with ENTRE 472. Working in teams, students develop a business plan for a new venture, present their plans to a panel of investors, obtain funding, run the business, and exit the firm at the end of the second quarter. Prerequisite: ENTRE 472. Offered: WSp.
Instructor Course Description: John R Castle

ENTRE 490 Special Topics in Entrepreneurship (1-6, max. 6)

Instructor Course Description: Deborah Hagen-Lukens Emily Cox Alan Leong

ENTRE 499 Undergraduate Research (1-6, max. 9)
Independent research in selected areas of entrepreneurship; new venture strategy and investment; market analysis and financial forecasts; and corporate issues under faculty supervision. Prerequisite: ENTRE 370.

ENTRE 509 Foundations of Entrepreneurship (2)
Evaluation of new market opportunities and starting a new venture; focuses on identifying and evaluating new venture opportunities, developing and testing market strategies, evaluating test market performance, and evaluating business plans. Emphasizes the interplay between marketing, manufacturing, finance, accounting. and team management. Prerequisite: Permission of Foster School of Business. Offered: Sp.
Instructor Course Description: Emer Dooley

ENTRE 510 Entrepreneurial Strategy (4)
Uses the tools of competitive strategy to analyze the success and failure of entrepreneurial ventures, identifying general strategic principles that might increase the probability that an entrepreneurial venture will succeed. Draws heavily on the principles of microeconomics and strategy. Prerequisite: B A 500; B A 502.

ENTRE 521 Corporate Entrepreneurship (4)
Focuses on entrepreneurial activities in large, established corporation. Introduces the theory and best practices on the process of converting new ideas to commercial products and new businesses. Prerequisite: B A 500; B A 501; B A 502.

ENTRE 522 Innovation Strategy (4)
Explores how firms tap into external sources of innovation, focusing on user communities, universities, and entrepreneurial ventures. Demonstrates how open, collaborative, community-based models of innovation create successful business options. Offered: jointly with MGMT 522.

ENTRE 530 Entrepreneurial Decision Making (4) Song
Provides an overview of the major decisions entrepreneurs face when creating a business. Covers the startup lifecycle from idea generation and opportunity recognition to entry strategy, growth, and exit. Prerequisite: B POL 509; B A 501. Offered: W.
Instructor Course Description: John R Castle Emer Dooley Thomas E. Eckmann

ENTRE 531 Developing Business Models for Emerging Technologies (4)
Focuses on the commercialization of emerging technologies. Topics include conducting feasibility assessments of intellectual property landscape, evaluating business opportunities, analyzing competition, developing business models and strategies, constructing a professional quality business plan, and presenting business plan, transforming a new technology into a market-ready technology-based business. Offered: W.
Instructor Course Description: John R Castle

ENTRE 532 Software Entrepreneurship (4)
A case- and project-based course, focusing on starting a software or hardware company. Guest entrepreneurs, lawyers, and financiers discuss market identification and analysis, planning the business, financing, and typical operating and administrative problems.

ENTRE 540 Business Plan Practicum (2, max. 4)
Gives student entrepreneurs the opportunity to network with the founders/CEOs of companies, explore their entrepreneurial aptitude, and work through the details of their own start-ups. Provides structure, tools, and resources to start of company, and compete in the UW Business Plan Competition. Credit/no-credit only.
Instructor Course Description: Thomas E. Eckmann

ENTRE 541 Technology Commercialization Practicum (4)
Provides the experience of researching and creating a commercialization plan for a promising technology. Designed to apply the skills and perspectives of students in cross-disciplinary teams so they learn how to work effectively with peers in assessing complex and potentially ambiguous situations. Offered: S.

ENTRE 542 Venture Capital Investment Practicum (2)
Provides overview and teaches the mechanics of the venture capital industry and culminates in intramural venture capital competition. Students assume the role of investors in a venture capital firm and real entrepreneurs pitch to them for investment dollars. Teams defend their allocation decisions before a judging panel of venture capitalists. Credit/no-credit only. Offered: A.

ENTRE 543 Environmental Innovation Practicum (2)
Focuses on developing innovation solutions to real-world environmental problems and creating new business opportunities. Speakers include experts from the clean-tech community, environmental start-ups, the public sector, as well as corporate environmental strategists. Themes include water, energy, green building, and transportation. Students have the opportunity to participate in the UW Environmental Innovation Challenge. Offered: A.
Instructor Course Description: Deborah Hagen-Lukens

ENTRE 555 Entrepreneurial Marketing (4)
Examines the skills and tools entrepreneurs need for bootstrap or guerilla early-stage companies. Covers how to target market segments, position products, estimate demand, set prices, gain access to channels, and manage issues of rapid growth. Prerequisite: B A 501, MKGT 501 or equivalent. Offered: jointly with MKTG 555.

ENTRE 557 Entrepreneurial Finance (4)
Analyzes the unique financial issues facing entrepreneurial firms. Topics include assessing financial performance, financial forecasting and planning, financial management of rapidly growing businesses, start-up ventures, valuation, sources of financing, venture capital, initial public offerings, and the decision to harvest. Prerequisite: MBA core courses. Offered: jointly with FIN 557.

ENTRE 579 Special Topics in Entrepreneurship (2-4, max. 12)
Topics vary. Offered only when faculty members are available and there is sufficient student interest.
Instructor Course Description: John R Castle Emer Dooley

ENTRE 581 Theoretical Foundations of Entrepreneurship (4)
Focuses on theoretical overview, entrepreneurs, environment and organizational founding, entrepreneurship's links with other disciplines, venture capital and venture capitalists, new venture strategy and performance, growth processes and challenges, and entrepreneurial networks and alliances. Offered: A.

ENTRE 582 Technology, Innovation, and Entrepreneurship (4)
Explores issues of how a knowledge-based economy competes and performs using technological innovations and entrepreneurship. Explores research on capabilities of broader entities; processes of learning at the firm, industry, technology, economy-level; development of know-how as evolutionary process; and explorations by firms, sectors and economies exploring new technologies and techniques. Offered: W.

ENTRE 590 New Venture Research Practicum (4)
Exposes students to new venture creation phenomena. Teaches how to think about and understand empirical research methods such as case studies, participant-observation, and other field methods while contributing to on-going cumulative data collection process.

ENTRE 600 Independent Study or Research (*-)