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COLLEGE OF ARTS & SCIENCES
COMMUNICATION
COMMUNICATION LEADERSHIP

Detailed course offerings (Time Schedule) are available for

COMMLD 501 Leadership through Story and Communities (5) A. Crofts
Considers how digital media have amplified key tenets of classical leadership scholarship, challenged more traditional models of communication, and facilitated the ability to create and connect to communities and networks in new forms of outreach and meaningful engagement. Credit/no-credit only. Offered: A.
View course details in MyPlan: COMMLD 501

COMMLD 502 Narratives and Networks in Digital Media (5) E. Yasin
Students create their own channel and network engagement strategy; understand key communication and social changes facilitated by digital media through networks; practice creating powerful narrative through storytelling as a primary method of influence and persuasion; and describe and assess characteristics of networks and their role in sustaining engagement. Credit/no-credit only. Offered: Sp.
View course details in MyPlan: COMMLD 502

COMMLD 510 Topics in Content Strategy and User Experience (1-5, max. 15)
Focuses on a variety of topics in content strategy and UX. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 510

COMMLD 511 Introduction to User Centered Design (5)
Focuses on applied user-centered design methodologies, with the center of the course user research. Students analyze existing interfaces across desktop and mobile platforms and review tools and theories that guide user experience designers in their practice.
View course details in MyPlan: COMMLD 511

COMMLD 512 User Research and UX Strategies (5)
Design, implementation, and evaluation of user interfaces from a usability perspective. Students will have portfolio-ready and end-to-end work examples to demonstrate they can understand basic principles of user interface design, implementation, and evaluation and design and conduct usability studies.
View course details in MyPlan: COMMLD 512

COMMLD 513 Content Marketing (5)
Approach and implementation of marketing programs that create impactful campaigns and adaptable content for a variety of channels and platforms. Focus on building brand storytelling, effective messaging, and models for optimizing and measuring digital marketing. Offered: WSp.
View course details in MyPlan: COMMLD 513

COMMLD 514 Multi-Platform Content Strategy (5)
Examines the framework of social media applications. Introduces terminology, history, and evolution of website development and content management systems; elements of effective website design; and project management techniques needed to organize digital assets, allocate resources, and meet deadlines. Students gain a solid understanding of legacy and emerging technologies.
View course details in MyPlan: COMMLD 514

COMMLD 515 Advanced User Design (5)
Focuses on the advanced design, implementation, and evaluation of user interfaces from a usability perspective. Includes user-design research strategies and various methods for evaluating user interfaces. Practices skills with broader application to address the solve usability issues through user research and applying human computer interface conventions.
View course details in MyPlan: COMMLD 515

COMMLD 516 Advanced Content Strategy: Creation, Curation, and Optimization (5)
Covers writing for the web and search engine optimization techniques. Explores the integration of social hooks, APIs, and introductory web programming. Students work to produce or redesign a website, complete with content plan, audience analysis and assumptions, and promotion plan.
View course details in MyPlan: COMMLD 516

COMMLD 517 The Psychology of User Experience (5)
Psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers are receptive to their digital innovations. Includes psychological theory, digital innovations, understanding the human context of digital ventures, and ethical differences between alignment and meeting needs vs. exploitation and unsustainable design approaches. Offered: AWSpS.
View course details in MyPlan: COMMLD 517

COMMLD 520 Topics in Marketing (1-5, max. 15)
Focuses on a variety of topics that explores professional marketing practices. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 520

COMMLD 521 Digital Media Branding and Marketing (5) B. Marr
Critically examines the role of advertising, marketing, and other promotional efforts in establishing the branding of digital media companies. By using communication theory to analyze successful cases of established and start-up digital media companies, participants identify practicable and effective strategies for brand building and enhancement. Offered: W.
View course details in MyPlan: COMMLD 521

COMMLD 522 The Future of Marketing (5) Robert Salkowitz
Technologies shaping marketing, advertising, media, public relations, and communications in the two-to-10 year horizon. Examines marketing through consumer brand marketing (B2C), business to business marketing (B2B), non-profit or non-governmental organization marketing/PR, and small business. Offered: A.
View course details in MyPlan: COMMLD 522

COMMLD 523 Foundations of Branding (5)
Brings brand squarely into focus with particular emphasis on its role in creating and engaging communities, triggering passionate evangelism, and driving loyalty across key audiences. Delves into the evolving role of brand as traditional marketing techniques fall by the wayside in the era of savvy consumers and constant communications.
View course details in MyPlan: COMMLD 523

COMMLD 524 Copywriting Fundamentals for Marketing (3) Carol Schiller
Effective and well-tested methods used by professional storytellers to outsell and outrun the constantly changing market. Using a combination of readings, case studies and practical writing assignments students learn the art and science of creating top-performing marketing text.
View course details in MyPlan: COMMLD 524

COMMLD 525 Brand Values and Creativity (5)
Introduces corporate brand values in marketing communications. Includes considering deeply how emotion, story, and marketing message function in a project that resonates with the consumer while also reinforcing a company's belief system. Offered: AWSpS.
View course details in MyPlan: COMMLD 525

COMMLD 526 Analytics for Brands: Measuring Marketing Effectiveness (5)
Fundamentals of digital marketing analytics and analytics tools. Focuses on managed channel (Facebook, Twitter, YouTube, etc.) success metrics and KPI tracking, conversation themes, influencer identification, data insights, and listening and monitoring topics. Offered: AWSpS.
View course details in MyPlan: COMMLD 526

COMMLD 528 Programming and Data Science for Communicators (5)
Basic programming and data science tools give students skills to find, access, and synthesize data into information that can be analyzed and acted on. Introduces software to collect and process data to produce numbers, hypothesis tests, tables, and graphical visualizations that answer real questions.
View course details in MyPlan: COMMLD 528

COMMLD 530 Topics in Storytelling (1-5, max. 15)
Focuses on a variety of topics that explores storytelling. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 530

COMMLD 531 Foundations of Video Storytelling (5)
Introduces capture and editing skills to create and distribute video stories. Students study point of view, audience targeting, success criteria, methodology, voice, and production standards.
View course details in MyPlan: COMMLD 531

COMMLD 532 Advanced Video Storytelling (5)
Enables students to create high-value video work with a human-driven focus. Students conceive of, shoot, and edit a short, character-driven film in partnership with a client, consider deeply how story functions, and navigate relational challenges such as building trust with subjects, managing clients, and crafting a compelling narrative from real-life material. Recommended: basic knowledge of technical aspects of video production and editing; previous foundational COMMLD storytelling class or equivalent technical experience. Offered: W.
View course details in MyPlan: COMMLD 532

COMMLD 533 Storytelling for Emergent Platforms (5)
Introduces tools necessary to create immersive (Virtual Reality/Augmented Reality) experiences and web stories. Emerging models paired with the study of technical aspects of story creation and implementation of media production tools and platforms.
View course details in MyPlan: COMMLD 533

COMMLD 534 Visual Storytelling (5) Robert Salkowitz
Provides a solid understanding of the medium of sequential art and visual narrative (aka "comics), and the practical ability to incorporate visual storytelling into traditional, digital, and transmedia projects in a variety of entertainment, business, education, social, and journalistic scenarios. Offered: Sp.
View course details in MyPlan: COMMLD 534

COMMLD 535 Foundations of Audio Storytelling (5) J. Partnow
Emphasizes the potential audio storytelling has for broad reach, powerful impact, and building mindset-shifting community around content. Traces its evolution from terrestrial radio to podcasts that educate, entertain, and inspire action. Consideration given to core characteristics of strong storytelling, observed through an auditory filter. Students experiment with designing their own short audio pieces. Offered: W.
View course details in MyPlan: COMMLD 535

COMMLD 536 Intensive Video Storytelling (3)
How online media affects storytelling, with emphasis on video. Includes hands-on practice in producing online video stories. Offered: AWSpS.
View course details in MyPlan: COMMLD 536

COMMLD 537 Principles of Storytelling for Organizations, Business, and Movements (5) L. Kessler
Focuses on the art and craft of nonfiction storytelling to communicate ideas and emotion, build relationships and community, promote change, and inspire action. Explores, investigates, and discusses the elements of narrative and looks at examples of nonfiction storytelling across media. Students learn to "think story," to pinpoint, pitch, and gather material for the production of original, compelling, and persuasive content. Offered: W.
View course details in MyPlan: COMMLD 537

COMMLD 540 Topics in Organizational and Professional Communication (1-5, max. 15)
Focuses on a variety of topics on organizational and professional communication. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 540

COMMLD 541 Crisis Communication (5)
Addresses how the tools of communication influence crisis communication strategies. Identifies key communication issues that must be addressed during an organizational crisis. Examines implementation strategies to engage traditional and social media; digital networks; federal, state, and local lawmakers; external and internal stakeholders; and consumers or constituents. Offered: WS.
View course details in MyPlan: COMMLD 541

COMMLD 543 Leadership Approaches to Equity Initiatives in Organizations (5)
Builds skills for learning across difference as organizational change-makers for diversity, equity, and inclusion. Students learn collaboratively to explore interconnections among dimensions of intersectional identities. They also practice self-awareness and expand understanding of the roles of individuals, groups, organizations, and societal structures in making real system change. Offered: WS.
View course details in MyPlan: COMMLD 543

COMMLD 550 Topics in Ethics and Law (1-5, max. 15)
Focuses on a variety of topics on law and ethics. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 550

COMMLD 551 The Law and Ethics of Community Building (5)
Considers and juxtaposes the legal and ethical realities of community building through a cross-sector approach. Understanding how law and ethics impact how organizations communicate to clients, customers, and constituencies.
View course details in MyPlan: COMMLD 551

COMMLD 558 Law and Policy (5)
Examines the existing frameworks that govern how organizations and end users approach free expression, intellectual property, privacy, security, and advertising. Provides students with practical guidance for applying these frameworks to news, entertainment, social media, and digital media environments.
View course details in MyPlan: COMMLD 558

COMMLD 559 Law, Data, and Privacy (5)
Explores issues associated with data usage, data collection, sharing user information, and licensing. Focuses on privacy laws, how regulators are approaching advertisers' use of personal information, how organizations attempt to keep data secure, and how intellectual property rights protect data and databases.
View course details in MyPlan: COMMLD 559

COMMLD 560 Topics in Communication and Culture (1-5, max. 15)
Focuses on a variety of topics on communication and culture. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 560

COMMLD 561 Qualitative Research in Communities and Organizations (5) Gerry F Philipsen, Lisa Coutu
Discerning the unique cultural foundations of organizations and communities, based on member interaction and motivation. Students study cultural values, rules, and symbols as vital resources for promoting successful collaboration within and across groups. Offered: W.
View course details in MyPlan: COMMLD 561

COMMLD 562 Communication for Advocacy (5) B. Tausch Lapora
Focused on "integrated advocacy," a strategy of communicating advocacy efforts through multiple channels, students will develop an integrated advocacy campaign working for a client. Real-life challenges and needs of clients allow students to apply the integrated advocacy model, build stories around goals and solutions, come up with tactics, and create a campaign to ignite change. Offered: W.
View course details in MyPlan: COMMLD 562

COMMLD 570 Topics in Community and Leadership (1-5, max. 15)
Focuses on a variety of topics on community and leadership. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 570

COMMLD 571 Communicating Ideas (5) Ekin Yasin
How ideas produced by thought leaders in different fields are structured, and what makes these ideas resonate - or not resonate - with audiences. Types of communication techniques thought leaders develop that result in the impact of their ideas in public discussion. Offered: A.
View course details in MyPlan: COMMLD 571

COMMLD 572 Innovation Communities (5) Benjamin Mako Hill
Techniques firms use to harness the surge of innovation by introducing a "democratized" or "user-centric" innovation paradigm, including how user communities bolster their ability to innovate through specific technological tools and innovative social routines. Examples of how to use communities effectively, both as sources of inspiration and as collaborators.
View course details in MyPlan: COMMLD 572

COMMLD 573 Listening and Leadership (1-5, max. 5)
Key listening behaviors as a core leadership attribute. Includes texts related to leadership, overview of eight styles of listening, and interview audio programs. Offered: AWSpS.
View course details in MyPlan: COMMLD 573

COMMLD 580 Topics in Emergent Technologies (1-5, max. 15)
Focuses on a variety of topics on emergent technologies. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 580

COMMLD 591 Independent Research (1-5, max. 10)
Research projects designed and led by students with faculty supervision. Credit/no-credit only. Offered: AWSpS.
View course details in MyPlan: COMMLD 591

COMMLD 593 Communication Internship (1-5, max. 15)
Provides students an opportunity to connect their scholarship with communities outside academia by engaging in a project that uses communication theory to inform practical work. Credit/no-credit only. Offered: AWSpS.
View course details in MyPlan: COMMLD 593

COMMLD 600 Independent Study or Research (1-10)
Intensive independent research project exploring a specific topic in communication leadership. Requires a committee, formal proposal, and public presentation of results. Prerequisite: Completion of a minimum of 50% of degree course work. Credit/no-credit only.
View course details in MyPlan: COMMLD 600