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COLLEGE OF ARTS & SCIENCES
COMMUNICATION
COMMUNICATION LEADERSHIP

Detailed course offerings (Time Schedule) are available for

COMMLD 501 Leadership through Story and Communities (5) A. Crofts
Considers how digital media have amplified key tenets of classical leadership scholarship, challenged more traditional models of communication, and facilitated the ability to create and connect to communities and networks in new forms of outreach and meaningful engagement. Credit/no-credit only. Offered: A.
View course details in MyPlan: COMMLD 501

COMMLD 502 Narratives and Networks in Digital Media (5) E. Yasin
Students create their own channel and network engagement strategy; understand key communication and social changes facilitated by digital media through networks; practice creating powerful narrative through storytelling as a primary method of influence and persuasion; and describe and assess characteristics of networks and their role in sustaining engagement. Credit/no-credit only. Offered: Sp.
View course details in MyPlan: COMMLD 502

COMMLD 510 Topics in Content Strategy and User Experience (3-5, max. 15)
Focuses on a variety of topics in content strategy and UX. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 510

COMMLD 511 Introduction to User Centered Design (5)
Focuses on applied user-centered design methodologies, with the center of the course user research. Students analyze existing interfaces across desktop and mobile platforms and review tools and theories that guide user experience designers in their practice.
View course details in MyPlan: COMMLD 511

COMMLD 514 Multi-Platform Content Strategy (5)
Examines the framework of social media applications. Introduces terminology, history, and evolution of website development and content management systems; elements of effective website design; and project management techniques needed to organize digital assets, allocate resources, and meet deadlines. Students gain a solid understanding of legacy and emerging technologies.
View course details in MyPlan: COMMLD 514

COMMLD 515 Advanced User Design (5)
Focuses on the advanced design, implementation, and evaluation of user interfaces from a usability perspective. Includes user-design research strategies and various methods for evaluating user interfaces. Practices skills with broader application to address the solve usability issues through user research and applying human computer interface conventions.
View course details in MyPlan: COMMLD 515

COMMLD 516 Advanced Content Strategy: Creation, Curation, and Optimization (5)
Covers writing for the web and search engine optimization techniques. Explores the integration of social hooks, APIs, and introductory web programming. Students work to produce or redesign a website, complete with content plan, audience analysis and assumptions, and promotion plan.
View course details in MyPlan: COMMLD 516

COMMLD 520 Topics in Marketing (3-5, max. 15)
Focuses on a variety of topics that explores professional marketing practices. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 520

COMMLD 521 Digital Media Branding and Marketing (5) B. Marr
Critically examines the role of advertising, marketing, and other promotional efforts in establishing the branding of digital media companies. By using communication theory to analyze successful cases of established and start-up digital media companies, participants identify practicable and effective strategies for brand building and enhancement. Offered: W.
View course details in MyPlan: COMMLD 521

COMMLD 530 Topics in Storytelling (3-5, max. 15)
Focuses on a variety of topics that explores storytelling. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 530

COMMLD 532 Advanced Video Storytelling (5)
Enables students to create high-value video work with a human-driven focus. Students conceive of, shoot, and edit a short, character-driven film in partnership with a client, consider deeply how story functions, and navigate relational challenges such as building trust with subjects, managing clients, and crafting a compelling narrative from real-life material. Recommended: basic knowledge of technical aspects of video production and editing; previous foundational COMMLD storytelling class or equivalent technical experience. Offered: W.
View course details in MyPlan: COMMLD 532

COMMLD 535 Foundations of Audio Storytelling (5) J. Partnow
Emphasizes the potential audio storytelling has for broad reach, powerful impact, and building mindset-shifting community around content. Traces its evolution from terrestrial radio to podcasts that educate, entertain, and inspire action. Consideration given to core characteristics of strong storytelling, observed through an auditory filter. Students experiment with designing their own short audio pieces. Offered: W.
View course details in MyPlan: COMMLD 535

COMMLD 537 Principles of Storytelling for Organizations, Business, and Movements (5) L. Kessler
Focuses on the art and craft of nonfiction storytelling to communicate ideas and emotion, build relationships and community, promote change, and inspire action. Explores, investigates, and discusses the elements of narrative and looks at examples of nonfiction storytelling across media. Students learn to "think story," to pinpoint, pitch, and gather material for the production of original, compelling, and persuasive content. Offered: W.
View course details in MyPlan: COMMLD 537

COMMLD 540 Topics in Organizational and Professional Communication (3-5, max. 15)
Focuses on a variety of topics on organizational and professional communication. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 540

COMMLD 541 Crisis Communication (5)
Addresses how the tools of communication influence crisis communication strategies. Identifies key communication issues that must be addressed during an organizational crisis. Examines implementation strategies to engage traditional and social media; digital networks; federal, state, and local lawmakers; external and internal stakeholders; and consumers or constituents. Offered: WS.
View course details in MyPlan: COMMLD 541

COMMLD 543 Leadership Approaches to Equity Initiatives in Organizations (5)
Builds skills for learning across difference as organizational change-makers for diversity, equity, and inclusion. Students learn collaboratively to explore interconnections among dimensions of intersectional identities. They also practice self-awareness and expand understanding of the roles of individuals, groups, organizations, and societal structures in making real system change. Offered: WS.
View course details in MyPlan: COMMLD 543

COMMLD 550 Topics in Ethics and Law (3-5, max. 15)
Focuses on a variety of topics on law and ethics. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 550

COMMLD 558 Law and Policy (5)
Examines the existing frameworks that govern how organizations and end users approach free expression, intellectual property, privacy, security, and advertising. Provides students with practical guidance for applying these frameworks to news, entertainment, social media, and digital media environments.
View course details in MyPlan: COMMLD 558

COMMLD 559 Law, Data, and Privacy (5)
Explores issues associated with data usage, data collection, sharing user information, and licensing. Focuses on privacy laws, how regulators are approaching advertisers' use of personal information, how organizations attempt to keep data secure, and how intellectual property rights protect data and databases.
View course details in MyPlan: COMMLD 559

COMMLD 560 Topics in Communication and Culture (3-5, max. 15)
Focuses on a variety of topics on communication and culture. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 560

COMMLD 562 Communication for Advocacy (5) B. Tausch Lapora
Focused on "integrated advocacy," a strategy of communicating advocacy efforts through multiple channels, students will develop an integrated advocacy campaign working for a client. Real-life challenges and needs of clients allow students to apply the integrated advocacy model, build stories around goals and solutions, come up with tactics, and create a campaign to ignite change. Offered: W.
View course details in MyPlan: COMMLD 562

COMMLD 570 Topics in Community and Leadership (3-5, max. 15)
Focuses on a variety of topics on community and leadership. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 570

COMMLD 580 Topics in Emergent Technologies (3-5, max. 15)
Focuses on a variety of topics on emergent technologies. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 580

COMMLD 591 Independent Research (1-5, max. 10)
Research projects designed and led by students with faculty supervision. Credit/no-credit only. Offered: AWSpS.
View course details in MyPlan: COMMLD 591

COMMLD 593 Communication Internship (1-5, max. 15)
Provides students an opportunity to connect their scholarship with communities outside academia by engaging in a project that uses communication theory to inform practical work. Credit/no-credit only. Offered: AWSpS.
View course details in MyPlan: COMMLD 593

COMMLD 600 Independent Study or Research (1-10)
Intensive independent research project exploring a specific topic in communication leadership. Requires a committee, formal proposal, and public presentation of results. Prerequisite: Completion of a minimum of 50% of degree course work. Credit/no-credit only.
View course details in MyPlan: COMMLD 600