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COLLEGE OF ARTS & SCIENCES
COMMUNICATION
COMMUNICATION LEADERSHIP

Detailed course offerings (Time Schedule) are available for

COMMLD 501 Leadership through Story and Communities (5) A. Crofts
Considers how digital media have amplified key tenets of classical leadership scholarship, challenged more traditional models of communication, and facilitated the ability to create and connect to communities and networks in new forms of outreach and meaningful engagement. Credit/no-credit only. Offered: A.
View course details in MyPlan: COMMLD 501

COMMLD 502 Narratives and Networks in Digital Media (5) E. Yasin
Students create their own channel and network engagement strategy; understand key communication and social changes facilitated by digital media through networks; practice creating powerful narrative through storytelling as a primary method of influence and persuasion; and describe and assess characteristics of networks and their role in sustaining engagement. Credit/no-credit only. Offered: Sp.
View course details in MyPlan: COMMLD 502

COMMLD 510 Topics in Content Strategy and User Experience (3-5, max. 15)
Focuses on a variety of topics in content strategy and UX. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 510

COMMLD 511 Introduction to User Centered Design (5)
Focuses on applied user-centered design methodologies, with the center of the course user research. Students analyze existing interfaces across desktop and mobile platforms and review tools and theories that guide user experience designers in their practice.
View course details in MyPlan: COMMLD 511

COMMLD 514 Multi-Platform Content Strategy (5)
Examines the framework of social media applications. Introduces terminology, history, and evolution of website development and content management systems; elements of effective website design; and project management techniques needed to organize digital assets, allocate resources, and meet deadlines. Students gain a solid understanding of legacy and emerging technologies.
View course details in MyPlan: COMMLD 514

COMMLD 515 Advanced User Design (5)
Focuses on the advanced design, implementation, and evaluation of user interfaces from a usability perspective. Includes user-design research strategies and various methods for evaluating user interfaces. Practices skills with broader application to address the solve usability issues through user research and applying human computer interface conventions.
View course details in MyPlan: COMMLD 515

COMMLD 516 Advanced Content Strategy: Creation, Curation, and Optimization (5)
Covers writing for the web and search engine optimization techniques. Explores the integration of social hooks, APIs, and introductory web programming. Students work to produce or redesign a website, complete with content plan, audience analysis and assumptions, and promotion plan.
View course details in MyPlan: COMMLD 516

COMMLD 520 Topics in Marketing (3-5, max. 15)
Focuses on a variety of topics that explores professional marketing practices. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 520

COMMLD 521 Digital Media Branding and Marketing (5) B. Marr
Critically examines the role of advertising, marketing, and other promotional efforts in establishing the branding of digital media companies. By using communication theory to analyze successful cases of established and start-up digital media companies, participants identify practicable and effective strategies for brand building and enhancement. Offered: W.
View course details in MyPlan: COMMLD 521

COMMLD 530 Topics in Storytelling (3-5, max. 15)
Focuses on a variety of topics that explores storytelling. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 530

COMMLD 540 Topics in Organizational and Professional Communication (3-5, max. 15)
Focuses on a variety of topics on organizational and professional communication. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 540

COMMLD 550 Topics in Ethics and Law (3-5, max. 15)
Focuses on a variety of topics on law and ethics. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 550

COMMLD 558 Law and Policy (5)
Examines the existing frameworks that govern how organizations and end users approach free expression, intellectual property, privacy, security, and advertising. Provides students with practical guidance for applying these frameworks to news, entertainment, social media, and digital media environments.
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COMMLD 559 Law, Data, and Privacy (5)
Explores issues associated with data usage, data collection, sharing user information, and licensing. Focuses on privacy laws, how regulators are approaching advertisers' use of personal information, how organizations attempt to keep data secure, and how intellectual property rights protect data and databases.
View course details in MyPlan: COMMLD 559

COMMLD 560 Topics in Communication and Culture (3-5, max. 15)
Focuses on a variety of topics on communication and culture. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 560

COMMLD 570 Topics in Community and Leadership (3-5, max. 15)
Focuses on a variety of topics on community and leadership. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 570

COMMLD 580 Topics in Emergent Technologies (3-5, max. 15)
Focuses on a variety of topics on emergent technologies. Specific topics vary. Offered: AWSpS.
View course details in MyPlan: COMMLD 580

COMMLD 591 Independent Research (1-5, max. 10)
Research projects designed and led by students with faculty supervision. Credit/no-credit only. Offered: AWSpS.
View course details in MyPlan: COMMLD 591

COMMLD 593 Communication Internship (1-5, max. 15)
Provides students an opportunity to connect their scholarship with communities outside academia by engaging in a project that uses communication theory to inform practical work. Credit/no-credit only. Offered: AWSpS.
View course details in MyPlan: COMMLD 593