Detailed course offerings (Time Schedule) are available for
BUS AN 502 Leadership and Professional Development (2)
Leadership in the role of a business analytics professional. Possible approaches to accelerate leadership development, and proven behaviors of effective leaders. Utilizing contemporary leadership models as the organizing framework, reviews practical tools to assess students' leadership skills and develops a plan for students' leadership development. Offered: S.
View course details in MyPlan: BUS AN 502
BUS AN 503 Competitive Strategy (2)
Focus on students' ability to think as practicing executives. Provides practice in analyzing, evaluating, and modifying organizations' strategies in light of changing macro-economic conditions. Emphasis on interplay between competitive strategy and business analytics concepts. Offered: S.
View course details in MyPlan: BUS AN 503
BUS AN 504 Marketing Fundamentals (3)
Provides a broad introduction to marketing decisions within an organization. Marketing as an organizational philosophy and set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. Covers topics most useful to managers who are (or will be) in business analytics roles. Offered: A.
View course details in MyPlan: BUS AN 504
BUS AN 505 Marketing Strategy and Channel Management (2)
Covers analysis and decision-making in management of exchange processes with customers. Analysis of market forces; choice of marketing strategy, objectives, and marketing mix variables. Offered: A.
View course details in MyPlan: BUS AN 505
BUS AN 507 Spreadsheet Modeling for Business Enterprise (2)
Implementing spreadsheets as the initial step in modeling data. Typical spreadsheet modeling problems. Equips students with tools necessary to start business analytics projects. Offered: S.
View course details in MyPlan: BUS AN 507
BUS AN 510 Probability and Statistics (2)
Uses of statistical tools to present, analyze, and interpret data. Emphasis on applications of statistical tools and their uses for organizational decision-making. Offered: S.
View course details in MyPlan: BUS AN 510
BUS AN 511 Programming Essentials (2)
Software and programming skills. Using software such as R, Python, and others to manage and prepare data and implement models to analyze data. Offered: S.
View course details in MyPlan: BUS AN 511
BUS AN 512 Data Management and Visualization (2)
SQL and the basic elements of data management and visualization. Offered: S.
View course details in MyPlan: BUS AN 512
BUS AN 514 Analytics for Firm Decisions (3)
How firms can use data analytics to optimize marketing mix decisions or the 4 Ps - Product Design, Pricing, Promotion and Advertising, and Placement. Developing statistical models for descriptive, causal, and predictive models for large-scale data. Offered: W.
View course details in MyPlan: BUS AN 514
BUS AN 515 Digital Marketing (3)
Quantitative methods. Introduces some core concepts of digital marketing, and use of a quantitative approach to develop optimal marketing strategies. Provides a solid analytical foundation to evaluate digital opportunities, marketing strategies, and online business models. Offered: Sp.
View course details in MyPlan: BUS AN 515
BUS AN 516 Operations Research Data Analytics (3)
Business analytics - problem and techniques. Techniques applicable to functional areas of business, such as operations, marketing, accounting, finance, etc. Offered: W.
View course details in MyPlan: BUS AN 516