Presidential Orders
Executive Order
No. 40
Advertising by University Departments
1. |
University departments may purchase or
utilize advertising when such advertising is consistent
with the University's three-fold mission of teaching,
research, and public service.
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2. |
Proposals to purchase or utilize advertising must
be approved by the appropriate dean or vice president.
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3. |
The department requesting approval is responsible
for ensuring that advertisements:
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A. |
Are cost effective and are placed in
media that assure impact commensurate to the cost;
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B. |
Reflect accurately the University's policies, programs,
and services;
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C. |
Contribute positively to public perception of the
University;
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D. |
Communicate clear and consistent messages; and
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E. |
Meet high standards of professional quality in the
presentation of the content.
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It is the responsibility of the department
to use its own resources and expertise to develop
advertising material which meets the above standards;
however, departments are encouraged to obtain technical
assistance from the Office of University Relations. |
Executive Order, unnumbered, of the President, June 5, 1953;
included in Executive Order 40, June 25, 1979; revised
August 20, 2001.
For related information, see:
- Chapter 478-136 WAC, "Use of University of Washington Facilities"