|1.||University departments may purchase or
utilize advertising when such advertising is consistent
with the University's three-fold mission of teaching,
research, and public service.
|2.||Proposals to purchase or utilize advertising must
be approved by the appropriate dean or vice president.
|3.||The department requesting approval is responsible
for ensuring that advertisements:
|A.||Are cost effective and are placed in
media that assure impact commensurate to the cost;
|B.||Reflect accurately the University's policies, programs,
|C.||Contribute positively to public perception of the
|D.||Communicate clear and consistent messages; and
|E.||Meet high standards of professional quality in the
presentation of the content.
|It is the responsibility of the department to use its own resources and expertise to develop advertising material which meets the above standards; however, departments are encouraged to obtain technical assistance from the Office of University Relations.|
Executive Order, unnumbered, of the President, June 5, 1953; included in Executive Order 40, June 25, 1979; revised August 20, 2001.
For related information, see: