Executive Order

No. 40

1.	University departments may purchase or utilize advertising when such advertising is consistent with the University's three-fold mission of teaching, research, and public service.
2.	Proposals to purchase or utilize advertising must be approved by the appropriate dean or vice president.
3.	The department requesting approval is responsible for ensuring that advertisements:
	A.	Are cost effective and are placed in media that assure impact commensurate to the cost;
	B.	Reflect accurately the University's policies, programs, and services;
	C.	Contribute positively to public perception of the University;
	D.	Communicate clear and consistent messages; and
	E.	Meet high standards of professional quality in the presentation of the content.
It is the responsibility of the department to use its own resources and expertise to develop advertising material which meets the above standards; however, departments are encouraged to obtain technical assistance from the Office of University Relations.

Executive Order, unnumbered, of the President, June 5, 1953; included in Executive Order 40, June 25, 1979; revised August 20, 2001.

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