Michele D. Giambattista
Focuses on assessing international marketing opportunities, formulating and implementing international marketing strategies. Examines how to use marketing analyses and deductive decision modeling in assessing international marketing opportunities. Uses marketing tools and concepts in the planning, preparation, and presentation and discussion of cases and class project. Prerequisite: MKTG 301; may not be repeated. Offered: W.
The goal is to introduce the importance and management of international marketing. Students will build on fundamental marketing concepts and their practical applications. Knowledge gained will be used to analyze and understand international marketing as an integrated system. Students also will learn and demonstrate ability to effectively communicate their thinking. The course will require students to "think on their feet" and cope in often seemingly unstructured environment.
Topics to receive “special attention”: impact of technology, sustainability, and globalization
Student learning goals
Understand the culture variable in international marketing.
Understand the strategic market entry decision process.
Understand how the marketing mix is used tactically in international marketing.
General method of instruction
Short interactive lectures, student case presentations, short quizzes, a market simulation competition and final (take home case) exam.
MKTG301 and IBUS300
Motivation, inquisitiveness and skepticism!
Class assignments and grading
% of Total Element Points Grade
Class Participation 200 20% Case Presentation 150 15% Country Manager 250 25% Quizzes 300 30% Final Exam 100 10%
Total 1,000 100%