Search | Directories | Reference Tools
UW Home > Discover UW > Student Guide > Course Catalog 

Instructor Class Description

Time Schedule:

James W. Harrington
GEOG 350
Seattle Campus

Marketing and Retail Geographies

Introduction to the geography of retailing and consumer behavior. Focuses on methods of analyzing market areas at multiple scales. Reviews work in the cultural-geographic interpretation of retailing and marketing. Empirical examples focus on the United States and Great Britain, but additional international information is included. Offered: Sp.

Class description

Geography 350 is an introductory course in the geography of retailing and consumer behavior. The focus will be on methods of analyzing market areas at multiple scales. In addition, students will review work in the cultural-geographic interpretation of retailing and marketing. Empirical examples will focus on the US and UK, but additional international information will be included.

Student learning goals

Understand basic methods of retail area analysis, store siting, and spatial competition.

Provide a cultural interpretation of retailing and retail analysis.

Interpret consolidation trends and innovation in retailing.

Use basic methods of retail area analysis, store siting, or spatial competition in a self-designed project.

Identify and use data sources that help in retail location analysis.

Describe some implications of e-commerce for the retail and wholesale sectors.

General method of instruction

Recommended preparation

Class assignments and grading


The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.
Additional Information
Last Update by James W. Harrington
Date: 03/07/2010