Examines the skills and tools entrepreneurs need for bootstrap marketing in their start-up firms. Students learn to identify target market segments, position their products, estimate demand, set prices, gain access to channels, and manage the issues of rapid growth. Prerequisite: MKTG 301; may not be repeated. Offered: jointly with MKTG 455; AWSp.
Please see the description for MKTG 455A. The courses are cross-listed and run concurrently as a single class. All descriptions, goals, required texts and instruction methods listed for MKTG 455A apply equally to ENTRE 455A.
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General method of instruction
Class assignments and grading