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Instructor Class Description

Time Schedule:

Alan Leong
ENTRE 370
Seattle Campus

Introduction to Entrepreneurship

Introduction to entrepreneurial practices with an emphasis on learning how to find business ideas, how to evaluate their potential, and how to recognize the barriers to success. Exposure to the stresses of a start-up business, the uncertainties that exist, and the behavior of entrepreneurs. Prerequisite: ACCTG 225; ECON 200; ECON 201. Offered: AWSp.

Class description

This course examines the dynamics of opportunity identification and startup creation. The primary objective of this course is to help managers critically analyze the gaps within your chosen sector. You will deliver a suite of scenarios and reveal the unsolved problems and opportunities resident in your sector.

Student learning goals

Basics of Gap Analyses - Analyze the situation today, the situation tomorrow, and and obstacles and opportunities that present as a bridge between today's situation versus tomorrow's needs.

Introduction to Customer & Expert Interviewing - How to collect and analyze info for understanding the present and future of a startup area

Introduction to Business Modeling - How is business done in the present? Are their opportunities for something different?

Scenario Building - Create a suite of scenarios to provide insight into the evolution of the sector

General method of instruction

Recommended preparation

Class assignments and grading

Three class assignments plus project.

Three Assignments Project Paper Final Presentation Participation Instructor & Peer Evaluation


The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.
Last Update by Alan Leong
Date: 03/30/2013