Aseem D. Datar
Includes a technology project and product development within the dynamic of time-pressured competition. Focuses on systematically improving products to beat competition and win the customer. Topics include benchmarking, competitive intelligence, and managing small group product development. Offered: jointly with B BUS 444.
Companies that achieve excellence in creating new products are the ones that succeed in the long-run. That said, building a product or a service that stands out is no easy task. This course focuses on core challenges of managing a product development cycle in unpredictable and highly competitive markets.
In this course, you will experience first-hand the end-to-end process of product development and building a business around it. Get ready to learn concepts related to market analysis, ideation, product and service design, monetization options & go-to-market strategies. You will leave this course with hands-on experience and tools to help you compete in today’s world.
Student learning goals
General method of instruction
Class assignments and grading