Crispin Thurlow Faber
Advanced study of a topic in media and communication that includes a practice component. Recommended: BISMCS 333.
This is 5-credit “special topics” class is all about ways of seeing - literally and metaphorically. We’ll be exploring different ways of looking at (and making sense of) the everyday world of images, image-making, design and visual culture. We’ll be learning to see this world in a new light by looking at it more carefully and from different angles. In particular, we’ll be learning to understand visual culture by viewing it through different visual theories/methods (e.g. semiotics, visual rhetoric, cultural studies, visual anthropology, film studies). We will also examine a series of different "real world" sites of visual production (e.g. advertising, fashion, fine art, cinema) as well as a number of different visual modes (e.g. typography, photography, colour, space).
Student learning goals
You will have a basic understanding of some of the major academic approaches to theorizing visual culture in different academic fields.
You will be able to make connections between these theoretical perspectives and a range of "real world" applications and contexts.
You will also understand how scholars from different academic traditions use particular methods for analyzing different aspects of visual culture.
You will be able to apply a number of these visual research methods to areas of your own life.
You will know about the main communicative resources (or semiotic modes) at the heart of visual culture.
You will know about some of the major sites of contemporary visual production and "professional" practice.
General method of instruction
This lab-based seminar combines a mixture of lecture presentations, academic reading, classroom discussion, and hands-on project work. Each week, we will also be watching a documentary film related to the main topical focus for the week (e.g. typography, fashion, colour, branding).
There are no prerequisites for this class. Nor do you need to have any special design skills.
Class assignments and grading
Assessed coursework will comprise four main activities: weekly reading quizzes based on primary academic texts (graded); small independent research projects applying key ideas from class (credit/no credit); a visual essay produced for the end of the quarter (credit/no credit); and a final exam (also graded) based on lectures and key theory/method readings.