The Media Gaze
Representations of Diversities in Canada
While Canada is known for its official commitment to diversity, a close look at the country's media reveals that lip service to differences notwithstanding, they rarely engage with it in ways that reflect its presence in Canadian society. The Media Gaze exposes the mainstream media's attempts to appear objective, even as they may ignore or misrepresent those who do not share their white, male, middle-class, heterosexual perspective. Drawing on compelling case studies, this incisive survey explores the societal implications of the industry's hidden bias and suggests strategies for countering its dominance.
- Published: July 2012
- Subject Listing: Media Studies, Gender Studies, Race and Ethnicity
- Bibliographic information: 288 pp., 80 illus., 6 x 9 in.
- Territorial rights: Usa Only
- Distributed for: UBC Press
"The Media Gaze makes a major contribution to the growing field of media analysis of race, class, and gendered representations. It will become a prime source for students working in critical media studies, and for scholars looking for an updated analysis of the Canadian mediascape."
-Yasmin Jiwani, author of Discourses of Denial: Mediations of Race, Gender, and Violence
Part 1: Seeing Like the Mainstream Media
1 Disassembling Media 101
2 Conceptualizing Media Gazes
Part 2: Media Acting Badly - The
Politics of Media Gazes
3 Racialized Media, Mediated Racism
4 A Gendered Media: Male Media Gazes in a Feminist World
5 Media, Classed: Framing the Rich, the Poor, and the Working
6 Sexuality in the Media: The New Media Gays
7 Engaging Age(ism): Young Adults, Older Adults
Part 3: The (Mis)Representational Processes
- Case Studies in Seeing Like the Media
8 Racializing Immigrants/Refugees: News Framing the Other
9 Advertising Beauty: What Is Dove Really Doing?
10 Reclaiming a Muscular Masculinity: Televising a Working-Class Heroic
/ With the assistance of Dr. Shane Dixon
11 Framing Religion: Media Blind Spot or Coverage That Blinds?
Part 4: Gazing against the Grain -
Toward an Oppositional Media Gaze
12 Social Media as Oppositional Gaze
13 Unsilencing Aboriginal Voices: Toward an Indigenous Media Gaze
14 Ethnic Media: andquot;Empowering the Peopleandquot;
Conclusion: Re-engaging the Media Gaze