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School of Business Administration

Program in E-Business
An MBA Certificate Program

Beginning in Fall 2000, the University of Washington Business School will offer an MBA Certificate Program in E-Business to second-year MBAs who wish to focus on the intricacies of managing in an e-business environment. The Program will present a hybrid of cross-functional, Internet-enhanced classroom learning, real-world e-business research and development, and critical exposure to the people and companies that are driving this emerging field. The intent will be to foster a command of the Internet, its power and its potential to transform both the business-to-consumer and business-to-business markets. To earn the Certificate in E-Business, students must complete the following requirements:

E-Business Internship.
The program formally begins with an internship at an e-business company in the summer between first and second year. The Business Career Center will facilitate placements with e-business firms.

Core Curriculum.
Four core courses-including e-business marketing, strategy, economics and technology-will develop the critical skills for management in an

Internet Environment.
Classroom lectures and discussions will be enriched by follow-up work in the new E-Business Lab and visits from members of the E-Business Advisory Board, comprised of prominent professionals from the local e-business community.

Students will further specialize with their choice of one or more approved electives which include offerings in management of technology, business-to-business marketing, direct marketing, supply chain management, and data communication networks.

Quarterly Events.
One program-wide event each quarter will bring together experts from the e-business world with students to participate in projects/presentations, panel discussions or seminars on specific e-business topics.

E-Business Creation.
Throughout the second year, student teams will conceive, develop, launch and operate working, online ventures in the E-Business Lab, replete with powerful database and Web servers, workstations and latest e-business software. The Lab's servers will host the nascent student companies during the second year, with the potential to continue hosting beyond graduation. Students are encouraged to enter their start-ups in PEI's Business Plan Competition, and to attend its acclaimed High-Tech Entrepreneur Speakers Series.

As an option, E-Business MBAs interested in more in-depth study may work directly with the management of an existing e-business firm to produce a white paper on a research topic of specific interest to the firm. Projects may be entered in the program's white paper competition; winners will be posted on the program's Web site.

For more information on the Program in E-Business, send e-mail to

Contact: Yash Gupta
Dean, School of Business Administration
Related website:
Allocation: $86,720
Date Funded: December 1999