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Instructor Class Description

Time Schedule:

John H. Besaw
T MKTG 445
Tacoma Campus

Service Marketing

Examines new marketing tools and ideas specifically applicable within the service industry where organizations require a distinctive approach to the development and execution of marketing strategies. Emphasizes strategic thinking, problem solving, and communication skills. Prerequisite: T BUS 320.

Class description

Please order the text online. It is the 3rd Edition. Textbook: Hoffman, K.Douglas and Bateson, John (2005). Services Marketing: Concepts, Strategies and Cases (3rd ed).

Student learning goals

General method of instruction

Recommended preparation

Class assignments and grading


The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.
Last Update by John H. Besaw
Date: 05/18/2012