T C 511
Use of visuals in print and electronic media. Topics include vision, attention and perception, semiotics, depiction, information graphics, icons, typography, and principles of page and screen design. Offered: W.
Use of information graphics and visuals in print and electronic communication. Topics include vision, perception, color, cognitive and aesthetic design principles, and graphics comprehension.
Student learning goals
Gain basic knowledge of the human visual system
Understand theories of visual perception, attention, and comprehension
Apply visual and perceptual theory to optimally design graphics, graphical displays, maps, and diagrams
General method of instruction
Lecture format, with in-class activities
Class assignments and grading
Textbook and primary source readings, collection of real-world examples, in-class participation and presentations
Pre-test 20% Post-test (final) 40% Blacklist assignment 20% Participation 20%