Kristine A. Morrissey
In-depth examination of selected current issues within the field of museology.
This course is an overview of the field of audience research and introduces the basic functions, practices, ethics and literature. Audience Research enhances the experience of the visitor and advance the mission of a museum by providing data that supports knowledgeable decisions about programs, exhibits and other interactions with visitors.
Student learning goals
Understand the role evaluation plays in planning, facilitating, and assessing visitor experiences in museums.
Be able to describe and discuss the role of the most common types of evaluation used by museums.
Be able to design an audience research study.
Understand and be able to use the literature available about visitors
General method of instruction
Class assignments and grading