Michael S. Eguchi
Offers opportunities to apply principles, concepts, and skills learned previously to actual business situations. Participation in class part-time and in an internship with a business employer part-time. Prerequisite: MKTG 301. Offered: Sp.
The Marketing Practicum is the final course taken in the Sales Certificate Program. Students participate, learn and experience the sales functions of a selected business from the inside out by working on a sales related project at a company of choice throughout the quarter. Application of all concepts learned in previous quarters to a company and industry of interest to the student is the ultimate outcome of the practicum.
Student learning goals
General method of instruction
In class discussion and on the job training.
MKTG 301, MKTG 335, MKTG 430.
Class assignments and grading
One half of the student's grade will be the responsibility of the student's Practicum company. One half of the student's grade will be based on classroom attendance, praticipation and written assignments.