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Instructor Class Description

Time Schedule:

Michael S. Eguchi
MKTG 496
Seattle Campus

Marketing Practicum

Offers opportunities to apply principles, concepts, and skills learned previously to actual business situations. Participation in class part-time and in an internship with a business employer part-time. Prerequisite: MKTG 301. Offered: Sp.

Class description

The Marketing Practicum is the final course taken in the Sales Certificate Program. Students participate, learn and experience the sales functions of a selected business from the inside out by working on a sales related project at a company of choice throughout the quarter. Application of all concepts learned in previous quarters to a company and industry of interest to the student is the ultimate outcome of the practicum.

Student learning goals

General method of instruction

In class discussion and on the job training.

Recommended preparation

MKTG 301, MKTG 335, MKTG 430.

Class assignments and grading

One half of the student's grade will be the responsibility of the student's Practicum company. One half of the student's grade will be based on classroom attendance, praticipation and written assignments.


The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.
Last Update by Michael S. Eguchi
Date: 03/20/2007