Instructor Class Description

Time Schedule:

• Spring Quarter 2013
• Summer Quarter 2013
• Autumn Quarter 2013

Reza Moinpour
MKTG 410
Seattle Campus

Product Management

Covers the critical decisions and analyses associated with the management of successful products. A comprehensive simulation exercise provides an important context for application of product management strategies. Prerequisite: MKTG 301; may not be repeated. Offered: AW.

Class description

Concepts and techniques of product management. Experience in the strategic application using a dynamic computer simulation (Markstrat).

Student learning goals

General method of instruction

Lecture/discussion, teamwork, computer simulation exercise -- Markstrat Online.

Recommended preparation

Understanding assigned materials, equal contribution to the group work, and effective interaction.

Class assignments and grading

Readings, class notes, a marketing plan, and Markstrat simulation decisions.

Examinations (individual), Markstrat simulation (team), and class participation.

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Modified:May 17, 2013