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Instructor Class Description

Time Schedule:

Reza Moinpour
MKTG 410
Seattle Campus

Product Management

Covers the critical decisions and analyses associated with the management of successful products. A comprehensive simulation exercise provides an important context for application of product management strategies. Prerequisite: MKTG 301; may not be repeated. Offered: AW.

Class description

Concepts and techniques of product management. Experience in the strategic application using a dynamic computer simulation (Markstrat).

Student learning goals

General method of instruction

Lecture/discussion, teamwork, computer simulation exercise -- Markstrat Online.

Recommended preparation

Understanding assigned materials, equal contribution to the group work, and effective interaction.

Class assignments and grading

Readings, class notes, a marketing plan, and Markstrat simulation decisions.

Examinations (individual), Markstrat simulation (team), and class participation.


The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.
Last Update by Reza Moinpour
Date: 11/04/2005