Time Schedule:
Reza Moinpour
MKTG 410
Seattle Campus
Important aspects of product planning and development, concept testing, product-life cycle, portfolio analysis, targeting and positioning, branding issues, product-line extension, pricing policies, and implementing product decisions. Computer simulation project provides practice for implementing product strategies. Prerequisite: MKTG 301; may not be repeated.
Class description
Concepts and techniques of product management. Experience in the strategic application using a dynamic computer simulation (Markstrat).
Student learning goals
General method of instruction
Lecture/discussion, teamwork, computer simulation exercise -- Markstrat Online.
Recommended preparation
Understanding assigned materials, equal contribution to the group work, and effective interaction.
Class assignments and grading
Readings, class notes, a marketing plan, and Markstrat simulation decisions.
Examinations (individual), Markstrat simulation (team), and class participation.
