Covers the critical decisions and analyses associated with the management of successful products. A comprehensive simulation exercise provides an important context for application of product management strategies. Prerequisite: MKTG 301; may not be repeated. Offered: AW.
Concepts and techniques of product management. Experience in the strategic application using a dynamic computer simulation (Markstrat).
Student learning goals
General method of instruction
Lecture/discussion, teamwork, computer simulation exercise -- Markstrat Online.
Understanding assigned materials, equal contribution to the group work, and effective interaction.
Class assignments and grading
Readings, class notes, a marketing plan, and Markstrat simulation decisions.
Examinations (individual), Markstrat simulation (team), and class participation.