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Instructor Class Description

Time Schedule:

Martha N. Matthews
MKTG 410
Seattle Campus

Product Management

Covers the critical decisions and analyses associated with the management of successful products. A comprehensive simulation exercise provides an important context for application of product management strategies. Prerequisite: MKTG 301; may not be repeated. Offered: AW.

Class description

This course is designed to provide you the means to deal with a dynamic and competitive marketing environment.

Succeeding in today’s markets requires products that customers want, at the right prices, and at the right time. Markets are constantly changing, and what was the right product yesterday may not appeal to customers today. Also, competitors are constantly introducing new and improved products, and are always ready to take advantage of any difficulties your firm may have adjusting to changing market needs. Being successful on an ongoing basis requires careful planning, rigorous analysis, flexibility, and a dedication to ongoing product development and improvement.

Student learning goals

General method of instruction

Lectures

Recommended preparation

Class assignments and grading


The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.
Last Update by Carla Elena J Andrade
Date: 05/28/2013