Martha N. Matthews
Covers the critical decisions and analyses associated with the management of successful products. A comprehensive simulation exercise provides an important context for application of product management strategies. Prerequisite: MKTG 301; may not be repeated. Offered: AW.
This course is designed to provide you the means to deal with a dynamic and competitive marketing environment.
Succeeding in today’s markets requires products that customers want, at the right prices, and at the right time. Markets are constantly changing, and what was the right product yesterday may not appeal to customers today. Also, competitors are constantly introducing new and improved products, and are always ready to take advantage of any difficulties your firm may have adjusting to changing market needs. Being successful on an ongoing basis requires careful planning, rigorous analysis, flexibility, and a dedication to ongoing product development and improvement.
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