Develops strategic thinking skills for balancing opportunities and risks of business competition to generate superior value for stakeholders. Performs in-depth analyses of industries and competitors, predicts competitive behavior, and explores how firms develop and sustain competitive advantage over time. Prerequisite: FIN 350; MKTG 301; either HRMOB 300 or MGMT 300; recommended: OPMGT 301. Offered: AWSpS.
This course presupposes the integration of your knowledge, skills, and experience from different areas, including accounting (ACCTG 225), marketing (MKTG 301), management (mgmt 300), finance (FIN 350), and even business-government-society relationship (mgmt 320). The basic problem of the course is how a company can find the competitive advantage. In fact, strategic decision-making is essential only in case of competition in a free market when there is a high level of uncertainty about a company’s future. Because some companies are more successful than others, we need to learn the mains reasons of their success. During this course we will play together the roles of top management, analyzing relationship between the company, its environment, and its actual or/and possible strategy, from one side, and business consultants, from another side. This is the reason why your high proficiency in reading comprehension, written, and oral presentations, and interpersonal communication skills and essential for your success.
Student learning goals
• To study the concepts, models, and tools strategic analysis.
• To learn the mistakes in strategy developing which have been made by some companies
• To improve your critical thinking and to stimulate to “think strategically”
• To integrate your knowledge and skills from previous courses in analyzing, evaluating and developing company business strategies as a result of chang-ing environment (economic, technological, political, legal, and social)
• To implement managerial knowledge and skills solving case studies.
• To discuss business and corporate level strategies.
General method of instruction
• Lectures. • Group discussions. • Exercises and quizzes. • Case studies. • Class discussions • In-class exercises, mini-tests • Video • Group project
1. Before coming to class you should a. Read assigned Chapter(s) of the textbook b. Be prepared to solve quizzes and take part in group discussions. c. Active participation in class discussions is one of key to your understanding of the course concepts. 2. Attendance policy: a. Class attendance and punctuality is strongly en-couraged. 3. Participation policy: a. Be skeptical of my points and the textbook. b. Participate in class discussions, cases analyses, and presentation of the results. 4. There will be two non-cumulative exams, one Midterm and one Final. Both will be multiple choice and true/false questions. 5. Information concerning your current Grades, Lecture ma-terials, Course Documents, and Assignments you can find on the “Blackboard“ http://uwbs.blackboard.com/ .
Class assignments and grading
Assignments During this course you will have several types of assignments: • Mini-tests, quizzes, and homework • Case Studies analysis (in class) • Writing assignment I: Four Short Papers • Team Project • Writing assignment II: Team Project Report • Team presentations
Grading: Business School policy requires the Median for a 430 level course be set around 3.4. Only in some cases you can be allowed to make up missed class assignments (for example, if you were ill). Midterm and final test consist of multiple-choice and true/false questions. Exams (tests) will be based only on lectures and the book. Handouts are the best guide-line for preparing to exams. You can check regularly your grade on the Blackboard. Final test 20% Midterm 20% Quizzes, mini-tests, homework 10% Short papers 15% Group projects, presentations 15% Team Project Final Report 20% Total 100%