Richard S. Mcpherson
Develops strategic thinking skills for balancing opportunities and risks of business competition to generate superior value for stakeholders. Performs in-depth analyses of industries and competitors, predicts competitive behavior, and explores how firms develop and sustain competitive advantage over time. Prerequisite: FIN 350; MKTG 301; either HRMOB 300 or MGMT 300; recommended: OPMGT 301. Offered: AWSpS.
This course will prepare students for integrating the multiple functions of the business environment together (Accounting, Finance, Marketing and Management) when identifying problems, making decisions, establishing strategic plans and managing ongoing business.
Student learning goals
General method of instruction
Class discussion, project teams and limited lectures. Heavy use of case analysis and a business simulation project to learn the integrated application of principles and concepts. Information will be brought into the classroom from the Instructor's and student's experiences and insights. The instructor brings 25 years of industry experience in integrating these functions for success.
Read materials assigned in class, review materials learned from prior courses (Instructor will provide guidence about specific subjects to be reviewed).
Class assignments and grading
Readings, case analysis (critical thinking) and projects
Performance on assignmnents and meaningful class participation.