Albert L Sampson
THIS COURSE HAS NOW BEEN DESIGNATED AS SISCA 475.
ADVERTISING AND PUBLIC RELATIONS IN CANADA: THEORY AND PRACTICE
Beginning with a review of basic marketing concepts, this course examines how these concepts are used in Canada to promote products and services in ways similar to, yet distinct from promotion in the United States. Students will learn how promotion affects Canadian society and how society affects promotion, explore how advertising and public relations portray gender and diversity in an officially multicultural country, and assist in developing an advertising and public relations campaign that concerns Canada.
Student learning goals
General method of instruction
Lectures, class discussion.
Be inquisitive and open minded about Canada and its people.
Class assignments and grading
Individual project, group project and quizzes.
Portfolio (40%), project document, including peer evaluation (30%), project presentation (15%), instructor evaluation, including class contributions and any quizzes (15%).