Gary G. Hamilton
Content varies from quarter to quarter.
The Retail Chain: The Link between Consumers, Retailers, and Asian Manufacturers
The class examines retail practice (i.e., the actual processes of sourcing, buying and selling of things) to reveal the “chain” between the distant manufacturing sites and local retailers’ active creation and interpretation of consumer desires. The class will examine the feedback loop between retailers relying on point-of-sales data and consumers whose lifestyle desires are both created and satisfied by a steady stream of goods used to signify that lifestyle.
Student learning goals
Theoretical understanding of the global economy
General method of instruction
Lecture, discussion, class projects, worksheets
Being open to a learning experience
Class assignments and grading
Extensive reading, participation in class projects and class discussion
Research papers, class participation, midterm and final