Time Schedule:
Vladimir M. Brayman
INFO 498
Seattle Campus
Various topics in informatics.
Class description
This course teaches participants how to create knowledge from web data to drive online marketing and site optimization efforts. Emphasizes concepts of and technology used for these efforts. Teaches how to use analytics tools for online activity measurement and site optimization.
Student learning goals
Articulate the principles of web analytics and site optimization.
Recognize the skills and activities required to build support within an organization for web analytics and site optimization efforts.
Understand who in an organization needs to be involved in the web analytics process and what they can do to help.
Recognize which key success metrics can be used to measure acquisition, engagement, conversion, and retention efforts for an online presence.
Understand how to make data-driven decisions online marketing and website efforts.
Understand the statistical techniques used in web analytics and site optimization.
General method of instruction
The class time is divided into two equal parts - lectures and lab work.
Recommended preparation
Understanding of the Web design and knowledge of HTML are helpful.
Class assignments and grading
Daily Quizzes and Final Project.
