Instructor Class Description

Time Schedule:

• Autumn Quarter 2008

Kevin C Desouza
IMT 584
Seattle Campus

Marketing Foundations for Information Professionals

Introduction to the principles of marketing. Looks at how to assess an environment from a marketing perspective, consumer and business behavior, market segmentation, product/service strategies, new product development processes, pricing, channels, retail/wholesale, marketing communication, and direct selling. Prerequisite: IMT 510; IMT 580.

Class description

This course will take a practice perspective to the issues surrounding the marketing of technology products and services. This course not only introduces students to the principles of marketing, but also explores practical issues relating to marketing practice. Topics of interest include pricing for information services, devising promotions for technology innovations, understanding consumer behavior in the context of high-technology services, and even the commercialization of innovations.

Student learning goals

General method of instruction

Recommended preparation

Class assignments and grading

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Modified:September 24, 2008