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Instructor Class Description

Time Schedule:

Hans Jochen Scholl
IMT 584
Seattle Campus

Marketing Foundations for Information Professionals

Introduction to the principles of marketing. Looks at how to assess an environment from a marketing perspective, consumer and business behavior, market segmentation, product/service strategies, new product development processes, pricing, channels, retail/wholesale, marketing communication, and direct selling. Prerequisite: IMT 510; IMT 580.

Class description

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Student learning goals

General method of instruction

Recommended preparation

Class assignments and grading

The information above is intended to be helpful in choosing courses. Because the instructor may further develop his/her plans for this course, its characteristics are subject to change without notice. In most cases, the official course syllabus will be distributed on the first day of class.

Last Update by Hans Jochen Scholl
Date: 03/28/2006